Twitter will soon show its U.S. users ads based on the Web sites they’ve previously visited.
Wednesday, the information network formally announced that it is experimenting with a new ad type it calls “tailored ads.” With the units, advertisers can upload browser cookie IDs or email databases to push their promoted messages to people who have already shown interest in a particular brand or business.
“Users won’t see more ads on Twitter, but they may see better ones,” Kevin Weil, senior director of product revenue, said in a blog post.
The practice of targeting ads to people based on their browser history, also known as retargeting, is fairly common in digital advertising. Facebook’s FBX ad exchange lets advertisers serve retargeted messages to people in the News Feed.
Read more about Twitter’s ‘tailored ads’ at CNET.