FOR IMMEDIATE RELEASE CHICAGO — On December 8th the nationally syndicated Café Mocha show wrapped up its 2016 Salute Her Tour after making stops in Atlanta,...
By Freddie Allen Senior NNPA Washington Correspondent WASHINGTON (NNPA) – Acquanetta Pierce Glass, president and CEO of Avance Communications in Detroit, Mich., used last year’s Nielsen...
By Cheryl Pearson-McNeil NNPA Columnist Okay, hopefully, we can all sit back and catch our breath for a few minutes before 2014 rolls in. Our...
By Cheryl Pearson-McNeil NNPA Columnist When it comes to defining that which is “typically American,” I think we’re going to have to add “sports” to the...
By Cheryl Pearson-McNeil NNPA Columnist I’ve spent the last three years of this column sharing with you important facts about African-Americans’ consumer power. And, I know those...
By Cheryl Pearson-McNeil NNPA Columnist With a current buying power of $1 trillion, manufacturers and marketers should be paying careful attention to the shopping patterns...
By Cheryl Pearson-McNeil NNPA Columnist It’s my pleasure to introduce you to Resilient, Receptive and Relevant: The African-Consumer 2013 Report. This is Nielsen and the National Newspaper...
By Cheryl Pearson-McNeil NNPA Columnist There are multiple options when it comes to how consumers like to watch their favorite programs or other video content. In...
By Cheryl Pearson-McNeil NNPA Columnist Isn’t it fascinating how a person can have a single idea or dream planted, take root and change the world as...
By Cheryl Pearson-McNeil NNPA Columnist Does anyone remember what life was like before cell phones? Almost makes you wonder how in the world we were able...
By Cheryl Pearson-McNeil NNPA Columnist I have a black belt in retail therapy, so I was thrilled when I first saw Nielsen’s new in-depth report, Brick by...
By Cheryl Pearson-McNeil NNPA Columnist When it comes to looking good, staying on top of your game, and making sure your pursuit of beauty is on...
By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) – Companies that fail to advertise with Black media are missing an opportunity to effectively reach nearly 43...
