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GM’s Eric Peterson Loves Dealing in Diversity

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Eric Peterson: "My passion is helping people realize their dream." (GM Courtesy Photo)

Eric Peterson: “My passion is helping people realize their dream.” (GM Courtesy Photo)

By George E. Curry
NNPA Editor-in-Chief

HOLLYWOOD, Fla. (NNPA) – After working 37 years for General Motors, it is not unusual for Eric Peterson, vice president of Diversity Dealer Relations, to walk into a Black dealership and be introduced to one of the owner’s children.

“See that man there,” a dealer recently told his son, pointing to Peterson. “He helped me get started. And if you do what you’re supposed to do, he’ll help you, too.”

Peterson has helped many Black dealers for nearly four decades. Not only has he helped them get started, he has helped keep them grow their business.

“Everyone has a story,” Peterson recounted. “My passion is helping people realize their dream. It makes me feel good about what we’re doing.”

And GM has done a lot.

“GM has a long history of diversity and inclusion before it became popular,” Peterson explained.   “We started the first minority supplier program in ’68. We started the first minority dealer program in ’72. Rev. Leon Sullivan was the first African American on a major board and that was GM. We started the first dedicated women’s program in 2001. No other manufacturer has done that. Diversity and inclusion has been in GM’s DNA.”

At its peak, there were 400 dealers of color, approximately 150 of them Black. Like the overall figures, the number of minority dealers has also sharply declined. In 2013, there were 208 minority dealerships, tops in the industry. That figure is 211 minority dealers, 44 of them Black.

The company continues to rebound after going through a government-backed bankruptcy in 2009. As part of that Chapter 11 reorganization, the company discontinued  its Hummer, Pontiac and Saturn brands and sold Saab to a Dutch automaker.

“When we went through bankruptcy, we downsized our overall dealer portfolio,” Peterson recounted. “We lost about 25 percent of our dealers. Part of it was going through the downturn of ’08 and ’09 – a lot of guys just couldn’t make it because business was off 50 percent. We lost about 25 percent overall, we lost about 28 percent of our minority dealers. Among African Americans, we lost about 33 percent.”

He said GM’s decision to ditch four of its eight brands hit Black dealers especially hard.

“When we put Saturn dealerships in, when we put Hummer dealerships in, we put a lot of African Americans in because those were the new points of opportunity,” Peterson said. “Unfortunately, when we had to downsize and consolidate our network, we went down by four brands – from eight to four – and unfortunately, we lost Hummer, we lost Saturn, we lost Pontiac and we lost Saab. So when we lost those, we lost a lot of those dealers.”

Looking back on that period, Peterson said, “While it wasn’t pretty for anyone, we were trying to survive.”

Even in the best of times, it’s not easy to survive.

In order to be successful as a dealer, Peterson said, one has to be what he calls a student of the game, realizing, for example, that a dealer may make a sale, but it is the service department’s reputation that drives customers back for repeat business.

“A lot of them are starting to grow their portfolios,” Peterson said, referring to Black dealers. “Tony March and Ernie Hodge have like 18 different franchises. Very few people know about them because they just work, they just make it happen. It is not uncommon for our dealers to have multiple stores.

“Most of our dealers are first generation [owners] and that’s a challenge when you competing against other dealerships, which are mostly family-owned. It’s not uncommon for them to have second-, third-, or fourth-generation dealers in place, where they’ve just passed it down. We haven’t had that luxury yet.”

But he encourages more Blacks to consider becoming dealers, noting that a business person has to come up with 15 percent of the fee needed to open a dealership [a minimum of $350,000]. Because GM has its own finance and mortgage company, it can provide the rest of the startup capital and finance inventory. In addition, the company pairs future owners with mentors for a year before they operate a dealership.

Sometimes dealers fail before succeeding. Pamela Rodgers, who owns Rodgers Chevrolet in Woodhaven, Mich., is a case in point.

“When she first started, she was working for Ford in accounting or something of that nature,” Peterson recalled. “She heard about our program – it cost about $70,000 at the time, which tells you how long ago it was. She said, ‘I’m going to try that.’ The first time, she wasn’t successful.”

That was in the 1980s. Now, Rodgers is clearly successful, seeing her sales grow from $14 million to $80 million and recently being named Black Enterprise magazine’s Dealer of the Year.

Most of GMs minority dealers — nearly 86 percent – are profitable, just below the company-wide figure of 89 percent. They sold 126,617 new vehicles in 2013, brought in $8.5 billion in revenue, employed more than 12,000 people and 68 minority dealerships earned $1 million or more in net profit.

Though his title encompasses the word “diversity,” Peterson is clear that Blacks must not get marginalized as companies shift from favoring affirmative action, primarily for Blacks and women, to diversity, which is a broader term that can encompass a variety of groups.

“Now, everything is becoming more multicultural, everything is becoming more minority and  diversity focused and  is taking attention away from ethnic groups,” he said. “From my perspective, we get lost in that shuffle.”

To avoid that, Peterson makes the business case from growing the number of dealers who look like him.

“A lot of people say, ‘It’s a nice thing to have minority dealers.’ This is a business imperative. With GM, 25 percent of our cars are bought by African Americans, Hispanics, Asians and Native Americans; my perspective is that we need to grow that.

“As I tell people I work with, increasing the number of minority dealers, minority suppliers, minority agencies, minorities that work for GM is a business imperative because you need the right people at the table that can relate to this growing segment we have out there. If we don’t do this, someone else will. I want to increase our market share. It’s all about business.”

Peterson started in the mailroom of GM and successfully climbed the corporate ladder. But after moving 10 times and holding a variety of jobs, he gets the most satisfaction from increasing the number of Black dealers.

“The better days of my life outside of God and my family is putting dealers in,” he said. “On the day they are signing that agreement, they have this big smile on their face and say, ‘I finally made it.’”

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Black Press

Statement from the President of the National Association of Black Journalists on Press Ban

TEXAS METRO NEWS — The National Association of Black Journalists (NABJ) condemned President Donald Trump’s decision to deny access to MS NOW journalists and his threats against CNN and Politico due to unfavorable coverage. The NABJ stated that journalists hold power accountable for the American people, and government officials cannot grant or withhold access based on reporting they like or dislike.

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Statement from the President of the National Association of Black Journalists on Press Ban

NABJ condemns President Donald Trump’s decision to deny access to MS NOW journalists and his threat to exclude CNN and Politico because of coverage he dislikes. The role of journalists is to hold power accountable on behalf of the American people. Government officials cannot reward reporting they find favorable with access, or withhold access as punishment for journalists who have scrutinized or criticized them. This retaliation is a threat not only to the news organizations being targeted, but to every journalist working to report independently and without fear of government reprisal. The White House belongs to the American people, and they have a right to know what their government is doing. Journalists must be free to ask difficult questions and report the answers. A free and independent press is not a privilege granted at the discretion of any president. It is a cornerstone to a healthy and functioning democracy. The First Amendment can never be optional.

Based on reporting by Texas Metro News.



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Black History

HBCU Leaders, Corporate Partners Convene in D.C. to Strengthen Support for Black Colleges’ Athletic Programs

COLUMBUS TIMES — HBCU athletic conference commissioners, university presidents, and corporate leaders gathered in Washington on Tuesday, September 15, for the Salute to HBCU Sports Leadership Reception. This invitation-only event, hosted at Gensler’s K Street office, aimed to deepen investment in historically Black colleges and universities.

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HBCU Leaders, Corporate Partners Convene in D.C. to Strengthen Support for Black Colleges' Athletic Programs
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Commissioners from HBCU athletic conferences joined university presidents and corporate leaders in Washington on Tuesday, Sept. 15, for the Salute to HBCU Sports Leadership Reception — an invitation-only gathering aimed at deepening investment in historically Black colleges and universities.

Hosted at Gensler’s K Street office, the evening brought together conference commissioners, campus presidents, and executives from sports, media and design organizations under the theme “Building Partnerships. Celebrating Excellence. Advancing HBCUs.” Gensler highlighted its partnership with Paxton Baker on the event in a post on Instagram, showcasing the room full of HBCU presidents and conference leaders.

Five Conferences, One Room

Commissioners from four NCAA conferences and one NAIA conference were on hand, representing institutions that compete across Division I, Division II and the NAIA:

Anthony Holloman — Southern Intercollegiate Athletic Conference Charles McClelland — Southwestern Athletic Conference Jacqie McWilliams Parker — Central Intercollegiate Athletic Association Sonja Stills — Mid-Eastern Athletic Conference Kiki Baker Barnes — HBCU Athletic Conference

Their presence linked leadership from across the HBCU athletics landscape with campus administrators and organizations working in event management, design and media.

Presidents and Black Press Leadership in the Room

Among the university presidents in attendance were Prairie View A&M’s Tomikia P. LeGrande and Bowie State’s Aminta H. Breaux.

LeGrande’s appearance came just days after the Thurgood Marshall College Fund named her the recipient of its Educational Leadership Award, as announced by Prairie View A&M. She was honored at TMCF’s 39th Anniversary Gala on Sept. 12 in Washington. LeGrande has served as Prairie View A&M’s ninth president since June 2023.

Breaux, who has led Bowie State since July 2017, previously chaired the CIAA’s board of directors, according to her university biography.

Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association, also attended — fitting, given the NNPA’s role as one of the reception’s presenting partners. Chavis and HBCU GO’s Lawrencia Moten conducted two 30-minute interview sessions with the conference commissioners, covering topics ranging from the NIL era to conference growth and the experience of leading HBCU athletics, according to HBCU GO President Curtis Symonds, who spoke with HBCU Legends about the sessions.

Corporate and Institutional Partners

Five organizations presented the reception together:

Gensler — the architecture and design firm that hosted the event Events DC — the District’s convention and sports authority USA Track & Field — the sport’s national governing body National Newspaper Publishers Association — representing Black newspaper publishers HBCU GO — the network dedicated to HBCU sports and culture

That mix of partners pointed to a range of possible collaborations ahead, from athletic facilities and event operations to sports programming and media coverage.

Building Beyond the Scoreboard

What stood out most was the mix of people in the room — conference commissioners setting strategy for their leagues, university presidents shaping institutional priorities, and corporate partners bringing resources and expertise from multiple industries.

With college athletics undergoing rapid change, particularly for HBCUs navigating the NIL era and shifting conference dynamics, the reception offered a venue for candid conversation and relationship-building. Its underlying purpose went beyond athletics: using sports as an entry point to broader opportunities in education, workforce development and economic growth for HBCUs.

Based on reporting by Columbus Times.



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Black History

At CBCF Conference, a Panel Asks What Black Public Figures Owe the People Who Follow Them

COLUMBUS TIMES — The Congressional Black Caucus Foundation’s Annual Legislative Conference featured a panel titled “Platforms & Purpose: A Conversation With Black Men Leveraging Their Reach.” Actor and activist Kendrick Sampson, Rep. Jasmine Crockett, media personality Jason Lee, singer Eric Benét, and rapper Yung Joc discussed how public figures can translate influence into real-world change.

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At CBCF Conference, a Panel Asks What Black Public Figures Owe the People Who Follow Them
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WASHINGTON — Among the more than 100 policy forums and brain trusts at this year’s Congressional Black Caucus Foundation Annual Legislative Conference was a conversation about influence itself: who has it, and what they do with it.

"Platforms & Purpose: A Conversation With Black Men Leveraging Their Reach" brought together actor and activist Kendrick Sampson, Rep. Jasmine Crockett, media personality Jason Lee, singer Eric Benét and rapper and radio host Yung Joc. The session looked at how entertainers, creators and elected officials can turn public attention into real-world change.

The panel took place at the 55th Annual Legislative Conference, a five-day event in Washington that began Wednesday. This year’s theme is "Rooted, Ready & Rising," and the conference coincides with the CBC Foundation’s 50th anniversary. CBCF President and CEO Nicole Austin-Hillery has said the gathering is meant to "combine celebration with purpose," while taking up issues including voting rights, economic opportunity, education, health disparities and criminal justice.

That mix of celebrity and policy is a long-running feature of the conference, which brings lawmakers, advocates, entrepreneurs, students and entertainers into the same rooms. The panel’s premise reflects a broader question as creators reach audiences that rival traditional media.

A career built on both stage and street

Sampson is a natural fit for that conversation. The Houston native is known for television and film work, including HBO’s Insecure, and for his activism off screen. He co-founded BLD PWR, a 501(c)(3) nonprofit that combines entertainment, education and activism.

The organization says its mission is to "reimagine and realize the liberated future we know our people deserve." It works to mobilize entertainment-industry figures and organize communities around racial, gender, immigration, economic and environmental justice, mental health and wellness, and opposition to state violence. BLD PWR emphasizes storytelling and community healing, and it centers the voices of Black, Indigenous and other marginalized communities.

What to watch

The conference runs through Sunday at the Walter E. Washington Convention Center. Details on sessions and registration are available through the CBC Foundation.

Based on reporting by Columbus Times.



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Black Press

Newsom Signs Addictive Social Media Law to Protect Kids

Newsom said California’s approach focuses on the features that can encourage excessive social media use rather than taking the broader step of banning teenagers from the platforms altogether. He contrasted the measure with restrictions adopted in Australia and Malaysia that prevent teenagers from accessing social media or creating accounts.

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iStock
iStock

Word Count: 391

Gov. Gavin Newsom has signed a new California law targeting addictive social media features that can keep children scrolling, giving the state new authority to restrict how platforms engage young users.

AB 1709, authored by Assemblymember Josh Lowenthal (D-Long Beach) prohibits social media companies from giving children under 16 access to personalized feeds, including “For You” pages, as well as other features designed to maximize screen time, such as infinite scrolling and video autoplay.

The law does not prevent children under 16 from using social media. Instead, platforms must deactivate the covered features for those users.

“This is about actually addressing the problem, the scrolling, the algorithms,” Newsom said Sept. 10 during a bill-signing event in the San Francisco Bay Area.

Newsom said California’s approach focuses on the features that can encourage excessive social media use rather than taking the broader step of banning teenagers from the platforms altogether. He contrasted the measure with restrictions adopted in Australia and Malaysia that prevent teenagers from accessing social media or creating accounts. 

The law comes amid growing concerns about the impact of social media on children’s mental health and well-being. California lawmakers have increasingly focused on the design and business practices of technology platforms as part of efforts to protect young users.

AB 1709 is one of 13 youth online safety and privacy laws Newsom signed Sept.10. The package also includes measures regulating AI chatbots, increasing potential penalties for technology companies and establishing additional protections for children using digital services.

Lowenthal said the new rules represent a shift toward greater accountability for technology companies.

“We want oversight. We want accountability. We’re done asking nicely, and we’re demanding that there is a duty of care across these platforms — a duty that puts the wellness of our children ahead of profits,” Lowenthal said.

The law builds on California’s broader effort to regulate children’s online experiences. A separate law, AB 1043, will require users to provide their birth dates when setting up new phones or laptops beginning in January, with device manufacturers required to share users’ ages with apps.

Some youth online safety advocates have supported AB 1709 as a more targeted alternative to outright social media bans. Others have warned that the restrictions could make it harder for some LGBTQ+ young people to find support online and questioned how effectively age requirements can be enforced.

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Black Press

Newsom Signs Addictive Social Media Law to Protect Kids

Newsom said California’s approach focuses on the features that can encourage excessive social media use rather than taking the broader step of banning teenagers from the platforms altogether. He contrasted the measure with restrictions adopted in Australia and Malaysia that prevent teenagers from accessing social media or creating accounts.

Published

on

iStock
iStock

Word Count: 391

Gov. Gavin Newsom has signed a new California law targeting addictive social media features that can keep children scrolling, giving the state new authority to restrict how platforms engage young users.

AB 1709, authored by Assemblymember Josh Lowenthal (D-Long Beach) prohibits social media companies from giving children under 16 access to personalized feeds, including “For You” pages, as well as other features designed to maximize screen time, such as infinite scrolling and video autoplay.

The law does not prevent children under 16 from using social media. Instead, platforms must deactivate the covered features for those users.

“This is about actually addressing the problem, the scrolling, the algorithms,” Newsom said Sept. 10 during a bill-signing event in the San Francisco Bay Area.

Newsom said California’s approach focuses on the features that can encourage excessive social media use rather than taking the broader step of banning teenagers from the platforms altogether. He contrasted the measure with restrictions adopted in Australia and Malaysia that prevent teenagers from accessing social media or creating accounts. 

The law comes amid growing concerns about the impact of social media on children’s mental health and well-being. California lawmakers have increasingly focused on the design and business practices of technology platforms as part of efforts to protect young users.

AB 1709 is one of 13 youth online safety and privacy laws Newsom signed Sept.10. The package also includes measures regulating AI chatbots, increasing potential penalties for technology companies and establishing additional protections for children using digital services.

Lowenthal said the new rules represent a shift toward greater accountability for technology companies.

“We want oversight. We want accountability. We’re done asking nicely, and we’re demanding that there is a duty of care across these platforms — a duty that puts the wellness of our children ahead of profits,” Lowenthal said.

The law builds on California’s broader effort to regulate children’s online experiences. A separate law, AB 1043, will require users to provide their birth dates when setting up new phones or laptops beginning in January, with device manufacturers required to share users’ ages with apps.

Some youth online safety advocates have supported AB 1709 as a more targeted alternative to outright social media bans. Others have warned that the restrictions could make it harder for some LGBTQ+ young people to find support online and questioned how effectively age requirements can be enforced.



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Black Press

OP-ED: How Head Start Also Helps Parents

BLACKPRESSUSA NEWSWIRE — “I never thought I would be here before Head Start. It was rough. No childcare, job loss. I’ve been helpless,” she shared on stage at the National Head Start Conference in Baltimore. “When I applied, I did not think my daughter would get in. When I got the call, I cried tears of joy.”

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Paris Hill received the Ron Herndon Head Start Parent Scholarship award.
Paris Hill received the Ron Herndon Head Start Parent Scholarship award.

Ron Herndon Head Start Parent Scholarship awardee Paris Hill, of Sunbelt Human Advancement Resources in Greenville, South Carolina, says that Head Start has been instrumental in reaching her dreams.

“Head Start made me sit and realize my goals and what steps I needed to take to achieve them. They show compassion, love, and dedication to helping parents. They push you to do, to be, and to do better—not only as parents but for yourself.”

Hill embodies the spirit of NHSA’s Ron Herndon Scholarship, which celebrates a Head Start parent who goes above and beyond in their community.

During the pandemic, Hill participated in virtual classroom instruction with her children and engaged in parent virtual activities such as Parent Committee meetings and financial literacy classes. She recently contributed over 96 hours to her program.

“I never thought I would be here before Head Start. It was rough. No childcare, job loss. I’ve been helpless,” she shared on stage at the National Head Start Conference in Baltimore. “When I applied, I did not think my daughter would get in. When I got the call, I cried tears of joy.”

Hill enrolled in college and pursued a bachelor’s degree in applied sciences with a concentration in business management. She has met and exceeded her personal goal of becoming a nail technician and creating her own business.

The $2,500 parent scholarship supported her vision. “Head Start made me sit and realize my goals and what steps I needed to take to achieve them. They show compassion, love, and dedication to helping parents. They push you to do, to be, and to do better — not only as parents but for yourself.”

She has an uncommon career goal — to become a mortician — and has already found part-time work. She has found it rewarding to assist families who were going through challenging times because of the death of a loved one.

“When I first applied for the parent scholarship program, I was excited and this was my time to show what I’m capable of. It fills my heart with joy knowing I had a team of teachers and directors pushing me to do better and acknowledging me as parents and not just as a mom.”

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