NNPA NEWSWIRE — "Take a look at how African Americans make their decisions, whether it's physically or digitally… what we found is that when it comes...
NNPA NEWSWIRE — SIRIUS XM has recently come under pressure on social media around the issue of diversity, as Mark Thompson, who hosts the popular show...
NNPA NEWSWIRE — “African Americans are leveraging innovations in technology and social platforms to level the playing field and get ahead in a marketplace unencumbered by...
By Freddie Allen Senior NNPA Washington Correspondent WASHINGTON (NNPA) – Acquanetta Pierce Glass, president and CEO of Avance Communications in Detroit, Mich., used last year’s Nielsen...
Special to the NNPA from the San Diego Voice & Viewpoint (NNPA) – With multicultural consumer spending in the United States today at $3.4 trillion,...
By Jazelle Hunt NNPA Washington Correspondent WASHINGTON (NNPA) – The most effective way for companies to connect with African Americans is by reflecting diversity in...
NEW YORK (AP) — Social media has made inroads into shaping moviegoers’ choices at the multiplex, but a new poll finds that an overwhelming majority of...
DAVID BAUDER, AP Television Writer NEW YORK (AP) — The broadcast television networks showed some 20 original dramas among the 50 most-popular programs last week, yet...
NEW YORK, Feb. 10 (UPI) — The average American now owns four digital devices and spends 60 hours a week consuming content across devices, a Nielsen survey...
By Cheryl Pearson-McNeil NNPA Columnist Okay, hopefully, we can all sit back and catch our breath for a few minutes before 2014 rolls in. Our...
By Cheryl Pearson-McNeil NNPA Columnist When it comes to defining that which is “typically American,” I think we’re going to have to add “sports” to the...
By Cheryl Pearson-McNeil NNPA Columnist I’ve spent the last three years of this column sharing with you important facts about African-Americans’ consumer power. And, I know those...
By Cheryl Pearson-McNeil NNPA Columnist Today, of course, when we talk about what we watch, that doesn’t necessarily mean just television or the big screen. We...
By Cheryl Pearson-McNeil NNPA Columnist With a current buying power of $1 trillion, manufacturers and marketers should be paying careful attention to the shopping patterns...
By Cheryl Pearson-McNeil NNPA Columnist It’s my pleasure to introduce you to Resilient, Receptive and Relevant: The African-Consumer 2013 Report. This is Nielsen and the National Newspaper...
By Cheryl Pearson-McNeil NNPA Columnist There are multiple options when it comes to how consumers like to watch their favorite programs or other video content. In...
By Cheryl Pearson-McNeil NNPA Columnist Remember back-in-the-day when you used to poke your mouth out, bug your parents (or whatever adult was in charge) about...
By Cheryl Pearson-McNeil NNPA Columnist I believe our future is in good hands, despite what recent news headlines would have us otherwise believe. You are...
By Cheryl Pearson-McNeil NNPA Columnist Depending on the day, what you’re reading or who you’re listening to, the economy is either still in the tank,...
By Cheryl Pearson-McNeil NNPA Columnist As I write, Chaka Khan’s empowering “I’m Every Woman” loops in my head – like a soundtrack. (By the way,...
By Cheryl Pearson-McNeil NNPA Columnist Did you know that tens of thousands of new products are introduced to consumer markets around the world every...
By Cheryl Pearson-McNeil NNPA Columnist Channel surfing over the weekend, I stopped on a favorite old romantic comedy that was centered on a relationship that...
By Cheryl Pearson-McNeil NNPA Columnist I love this time of the year. Oh, yes – the holidays, too – but, I am referring to the release...
By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) – Companies that fail to advertise with Black media are missing an opportunity to effectively reach nearly 43...
