Exclusive preview for attendees at new research examining the priorities and worries of older Black women— a critical voting demographic— ahead of the midterm elections
WHAT: AARP and the National Newspaper Publishers Association (NNPA) will highlight new findings from a nationwide poll and focus group that explore the priorities and concerns of a key group of voters that are likely to help determine the 2022 midterms: Black women age 50 and over. The research highlights how older Black women plan to vote in November as well as what they view as the country’s top issues, including inflation, the economy, and the increasingly polarized political environment.
The pandemic has accelerated an economic crisis that has disproportionately impacted older women, and their concerns could shape the election, as this voter group has had one of the highest turnout rates for decades, especially Black women. The poll findings show that candidates should not take these voters for granted – most haven’t decided which candidates to support yet, and their votes will likely decide the balance of power in Congress.
- Celinda Lake, Founder and President of Lake Research Partners
- Christine Matthews, President of Bellwether Research
- Dr. Benjamin F. Chavis Jr., President and CEO, NNPA
- Lisa Simpson, Multicultural Engagement, Disparities and Equity Director, AARP
WHEN: Tuesday, June 28, 2022, 10 to 11 a.m. ET
WHERE: To RSVP and receive a Zoom meeting link for the virtual roundtable, please email firstname.lastname@example.org.
The AARP national survey was conducted by phone and online from February 18 to March 3, 2022 using NORC’s Foresight 50+ Panel, supplemented with interviews from non-probability panels. The final poll included 1,836 voters age 50 and over who are likely to vote in 2022, with samples of Black voters, Hispanic/Latino voters, Asian American/Native Hawaiian and Pacific Islander voters as well as American Indian/Alaska Native voters. The survey results represent a sample of 984 women voters age 50 and over with 171 Black women. Study margin of error: +/- 3.29%.
The focus group was conducted May 24, 2022, by a bipartisan team of pollsters: GBAO, Echelon Insights, Lake Research Partners, and Bellwether Research. The group included nine participants, all Black women age 50 and over. Qualitative research findings are directional and not projectable onto the population at large.
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit http://www.aarp.org, http://www.aarp.org/espanol or follow @AARP, @AARPenEspanol and @AARPadvocates, @AliadosAdelante on social media.
NNPA (The National Newspaper Publishers Association) is a trade association of the more than 200 African American-owned community newspapers and media companies from around the United States. Since its founding over 80 years ago, NNPA has consistently been the voice of the black community and an incubator for news that makes history and impacts our country. As the largest and most influential Black-owned media resource in America, NNPA and its member media companies deliver news, information, and commentary to over 20 million people each week, through it print and digital platforms. Americans from all backgrounds seek news from the Black perspective from the NNPA member newspapers around the country. In America, now among the most diverse countries in the world, the Black Press of America is more relevant than ever. Visit https://blackpressusa.com/