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If Star Athletes Sell Junk Food — Is Your Kid More Likely to Eat It?

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[NBC News]

Peyton_Papa-Johns

NFL star Peyton Manning is nearly as famous for his product pitches as his football passes, building an endorsement empire that has included Papa John’s pizza and Oreo cookies. But are your kids grabbing – and consuming – what the quarterback is slinging?

The Denver Broncos signal caller is one of the sports world’s top hawkers of unhealthy foods and drinks, according to a paper published Monday in the journal Pediatrics. The authors are urging famous jocks like Manning to re-think corporate offers to peddle sugar-rich drinks or high-calorie foods.

“Our ultimate hope would be that athletes reject the unhealthy endorsements or, at the very least, promote healthy foods,” said Marie Bragg, lead author of the study and a doctoral student in clinical psychology at Yale University. “These athletes have an opportunity to work with parents. Instead, they’re promoting really unhealthy foods.”

A representative for Manning did not respond to requests for comment. The QB pockets $12 million annually by lending his face, voice and persuasive powers to Buick, Reebok, Gatorade and DirecTV plus Papa John’s – and he owns 21 Papa John’s stores in the Denver area, according to Forbes.

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