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Black audiences are 50% more likely than the general population to seek out diverse-owned media. Black audiences are 50% more likely than the general population to seek out diverse-owned media.

Ed Gray

PRESS ROOM: Nielsen study shows media industry and marketers often miss the mark in connecting with Black consumers

NNPA NEWSWIRE — Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on...
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