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The Hidden Business Model That Makes Black Media Thrive — And How Your Engagement Fuels It

Discover the business model powering Black media and how your engagement drives its success. Learn how to support these vital platforms and fuel economic empowerment.

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Black media business model explained: how engagement drives success.

Alfred Edmond Jr. dives deep into why supporting existing Black media platforms matters more than ever and how your support fuels economic empowerment in communities that need it most.Most of us know the frustration—media outlets are shrinking, and starting new Black networks often sounds impossible. But here’s the truth: real impact doesn’t just come from boycotting or wishing for change. It’s in supporting what’s already here. Alfred details concrete ways to do this—subscribing, sharing, attending events, and advocating for brands that invest in Black media. You’ll discover how today’s Black digital platforms, like Roland Martin’s Black Star Network or Jemele Hill’s shows, are vital anchors in our storytelling ecosystem—and how your support can transform visibility into real revenue that sustains these outlets.In this episode, Alfred breaks down the core topics:

The shift from traditional print to digital platforms and why it’s a sign of growth, not decline

How advertising dollars drive the survival of Black media—why companies must be held accountable for their media spend

Practical steps for supporters: subscribing, sharing, attending, and advocating

The importance of holding corporations accountable for investing directly into platforms that reach Black audiences

Why understanding the business side of media unlocks better support and more impactful community empowerment

By understanding that Black media isn’t just a cultural asset but a business—driven by advertising, sponsorship, and strategic investments—you gain the tools to champion it effectively. If you believe in the power of Black storytelling, this episode arms you with actionable insights to turn frustration into tangible support and economic growth—for you, your community, and generations to come. Whether you’re a supporter, content creator, or business leader, this conversation is essential to grasp the real levers of change. It’s time to go beyond the boycotts—support, invest, and influence the future of Black media. Tune in now and learn how your voice and dollars can fuel a thriving ecosystem of Black-owned platforms.

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Black Enterprise

From Claflin Alum to ColorBlind Artist

Discover how Claflin alum Patro “Pero” Ulmer defies expectations by creating stunning murals and vibrant art despite being colorblind.

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ColorBlind artist and Claflin University graduate showcasing vibrant abstract paintings in a professional studio.

From classrooms to college campuses to city murals and community events, artist Patro “Pero” Ulmer is leaving his creative mark on the world, one color at a time. He’s an in-demand artist from Orangeburg, SC who believes art is “a way of living in which creativity is not a hobby, but a lifestyle.” We’ll discuss Patro’s inspiring journey from HBCU Claflin University to art classrooms as a educator to becoming a renowned muralist and painter across The Carolinas and beyond- and how he creates beauty even though he is colorblind.

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Black Enterprise

Sherrell Dorsey on Tech, Black Innovation, and Impactful Businesses

Sherrell Dorsey joins BE Innovation Unlimited to discuss Black innovation, tech, and building impactful businesses. Learn how AI, climate tech, and entrepreneurship intersect.

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Sherrell Dorsey discusses tech, Black innovation, and impactful businesses on Black Enterprise.

On this episode of BE Innovation Unlimited, tech and climate journalist and entrepreneur Sherrell Dorsey joins us to discuss her journey from covering the tech industry to building a media company, the evolving landscape of Black innovation, and the opportunities emerging at the intersection of artificial intelligence, climate tech, and business.
She also unpacks what it will take for Black entrepreneurs and professionals to help shape the next wave of technological innovation.

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Black Enterprise

How To Manage Conflict at Work

Learn to leverage conflict, not avoid it! Unlock performance and profits with these expert tips.

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Black Enterprise video: managing workplace conflict effectively for professional success

Leadership consultant Dethra U. Giles, founder and CEO of ExecuPrep and author of “That’s Not What I Said: Master Conflict With Conversational Competence,” shares her framework for how to stop avoiding tough conversations at work and instead how to start leveraging conflict to unlock performance, productivity, and profits.

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Black Enterprise

How To Overcome Financial Setbacks and Win

Layoffs and uncertainty hitting hard? Learn to leverage your mindset and make wealthy decisions to overcome financial setbacks. You can win!

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Black Enterprise video thumbnail: Man looking confident after overcoming financial setbacks

The lives and livelihoods of millions of working professionals, especially Black women, continue to be disrupted by layoffs and economic uncertainty. The difference between surviving and thriving starts with leveraging your greatest asset—your mindset. Money expert and author Dominique Broadway, founder and CEO of Finances De*mys*ti*fied, joins the BE Wealth Accelerator podcast series with a powerful message of encouragement: You can overcome setbacks, face your financial challenges head on, and win—one wealthy decision at a time.

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Black Enterprise

How To Overcome Financial Setbacks and Win

Don’t let economic uncertainty derail your dreams. Learn to leverage your mindset, face financial challenges, and win one wealthy decision at a time.

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Black Enterprise video thumbnail: Person overcoming financial setbacks and winning money.

The lives and livelihoods of millions of working professionals, especially Black women, continue to be disrupted by layoffs and economic uncertainty. The difference between surviving and thriving starts with leveraging your greatest asset—your mindset. Money expert and author Dominique Broadway, founder and CEO of Finances De*mys*ti*fied, joins the BE Wealth Accelerator podcast series with a powerful message of encouragement: You can overcome setbacks, face your financial challenges head on, and win—one wealthy decision at a time.

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Black Enterprise

Social Media Success through Songs

Teach music appreciation with catchy tunes! See how Brandon A. Booth turns popular songs into viral lessons.

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Black Enterprise video: Social media success with catchy songs to boost business growth

From Michael Jackson and Beyonce, to the “Pink Panther” and “Law & Order” theme songs, you’ve probably seen lots of viral videos with hundreds of thousands of views of music students learning popular songs, while using the solfège system of “do re me fa so la ti do.” The beloved music instructor introducing music appreciation to a new generation —in the classroom and on social media — is Brandon A. Booth, Arts Department Chair & Director of Vocal Music at ConneXions: A Community Based Arts School in Baltimore. The Hampton University alum discusses his journey as a Grammy-nominated music educator turned social media sensation, while sharing his love for music with students.

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