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The True Meaning of Partnership

True partnerships are about mutual revenue and value, not just exposure. Understand their business model to create real value together.

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Black Enterprise video: Black couple building a strong business partnership together, symbolizing trust and shared success

Alfred Edmond Jr. discusses partnerships, particularly in the context of business collaborations. He emphasizes the importance of understanding the other party’s business model and what constitutes a successful partnership. Edmond critiques the common approach of seeking partnerships based solely on branding and exposure, advocating instead for a focus on mutual revenue generation and value creation. He provides insights into effectively pitching a partnership by asking the right questions and understanding the other party’s needs.

Takeaways:
The word ‘partnership’ often misrepresents the true nature of collaboration.

Exposure does not equate to financial gain.

Understanding the other party’s business model is crucial.

Successful partnerships are based on mutual revenue generation.

It’s important to know what constitutes a win for both parties.

Branding and exposure are not substitutes for a real partnership.

Research and conversation are key to understanding potential partners.

Partnerships should solve problems for both parties involved.

You should approach partnerships with a mindset of mutual benefit.

Selling to the other party’s needs is essential for success.

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Black Enterprise

From Claflin Alum to ColorBlind Artist

Discover how Claflin alum Patro “Pero” Ulmer defies expectations by creating stunning murals and vibrant art despite being colorblind.

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ColorBlind artist and Claflin University graduate showcasing vibrant abstract paintings in a professional studio.

From classrooms to college campuses to city murals and community events, artist Patro “Pero” Ulmer is leaving his creative mark on the world, one color at a time. He’s an in-demand artist from Orangeburg, SC who believes art is “a way of living in which creativity is not a hobby, but a lifestyle.” We’ll discuss Patro’s inspiring journey from HBCU Claflin University to art classrooms as a educator to becoming a renowned muralist and painter across The Carolinas and beyond- and how he creates beauty even though he is colorblind.

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Black Enterprise

Sherrell Dorsey on Tech, Black Innovation, and Impactful Businesses

Sherrell Dorsey joins BE Innovation Unlimited to discuss Black innovation, tech, and building impactful businesses. Learn how AI, climate tech, and entrepreneurship intersect.

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Sherrell Dorsey discusses tech, Black innovation, and impactful businesses on Black Enterprise.

On this episode of BE Innovation Unlimited, tech and climate journalist and entrepreneur Sherrell Dorsey joins us to discuss her journey from covering the tech industry to building a media company, the evolving landscape of Black innovation, and the opportunities emerging at the intersection of artificial intelligence, climate tech, and business.
She also unpacks what it will take for Black entrepreneurs and professionals to help shape the next wave of technological innovation.

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Black Enterprise

How To Manage Conflict at Work

Learn to leverage conflict, not avoid it! Unlock performance and profits with these expert tips.

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Black Enterprise video: managing workplace conflict effectively for professional success

Leadership consultant Dethra U. Giles, founder and CEO of ExecuPrep and author of “That’s Not What I Said: Master Conflict With Conversational Competence,” shares her framework for how to stop avoiding tough conversations at work and instead how to start leveraging conflict to unlock performance, productivity, and profits.

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Black Enterprise

How To Overcome Financial Setbacks and Win

Layoffs and uncertainty hitting hard? Learn to leverage your mindset and make wealthy decisions to overcome financial setbacks. You can win!

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Black Enterprise video thumbnail: Man looking confident after overcoming financial setbacks

The lives and livelihoods of millions of working professionals, especially Black women, continue to be disrupted by layoffs and economic uncertainty. The difference between surviving and thriving starts with leveraging your greatest asset—your mindset. Money expert and author Dominique Broadway, founder and CEO of Finances De*mys*ti*fied, joins the BE Wealth Accelerator podcast series with a powerful message of encouragement: You can overcome setbacks, face your financial challenges head on, and win—one wealthy decision at a time.

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Black Enterprise

How To Overcome Financial Setbacks and Win

Don’t let economic uncertainty derail your dreams. Learn to leverage your mindset, face financial challenges, and win one wealthy decision at a time.

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Black Enterprise video thumbnail: Person overcoming financial setbacks and winning money.

The lives and livelihoods of millions of working professionals, especially Black women, continue to be disrupted by layoffs and economic uncertainty. The difference between surviving and thriving starts with leveraging your greatest asset—your mindset. Money expert and author Dominique Broadway, founder and CEO of Finances De*mys*ti*fied, joins the BE Wealth Accelerator podcast series with a powerful message of encouragement: You can overcome setbacks, face your financial challenges head on, and win—one wealthy decision at a time.

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Black Enterprise

Social Media Success through Songs

Teach music appreciation with catchy tunes! See how Brandon A. Booth turns popular songs into viral lessons.

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Black Enterprise video: Social media success with catchy songs to boost business growth

From Michael Jackson and Beyonce, to the “Pink Panther” and “Law & Order” theme songs, you’ve probably seen lots of viral videos with hundreds of thousands of views of music students learning popular songs, while using the solfège system of “do re me fa so la ti do.” The beloved music instructor introducing music appreciation to a new generation —in the classroom and on social media — is Brandon A. Booth, Arts Department Chair & Director of Vocal Music at ConneXions: A Community Based Arts School in Baltimore. The Hampton University alum discusses his journey as a Grammy-nominated music educator turned social media sensation, while sharing his love for music with students.

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