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What It Actually Takes to Convert Potential Customers Quickly and Consistently

CONTENTMANAGERIO — Converting potential customers into paying clients frequently depends on the efficiency of the business’s response after an initial inquiry. Many small businesses lose promising leads not due to a lack of interest, but because messages sit unaddressed in crowded inboxes or on social media platforms.

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Turning potential customers into paying clients often comes down to what happens after the first inquiry. Fast responses, clear ownership, and consistent follow-up keep promising leads from slipping through the cracks.

How many leads slipped away last month because nobody called them back in time?

A contact form comes in on a Tuesday night, the message sits in an inbox until Thursday, and by then the customer has booked with someone else.

Most small businesses get plenty of interest. After someone reaches out, their inquiry lands in one of a dozen places: email, text messages, social media DMs, a sticky note on the desk. Closing more of those leads comes down to a few habits and the right tools to hold them in place.

How Do You Show Customers Your Value Right Away?

A potential customer decides within a few seconds whether your business deserves a reply. Your website headline, your first email, and the greeting on your voicemail all need to answer one question: what does this person get by choosing you?

Here’s what a strong first response covers:

  • The specific problem you solve: Name it in the customer’s own words
  • The result they can expect: Point to an outcome, such as a monthly savings figure
  • What happens next: Give one clear action, like booking a call or requesting a quote

How Quickly Should You Respond to a New Lead?

A lead who just filled out a form is still thinking about the problem that sent them looking. Calling back within the hour catches them while they’re comparing options, and a same-day reply puts your business at the top of a short list.

Lead management software sends an automatic text or email the moment a request comes in, confirming you received it and telling the customer when to expect a call. A brief acknowledgment keeps them from clicking on the next search result.

Use Social Proof to Reduce Hesitation

In a digital world full of scams, it’s understandable that prospects would be skeptical about your business. Proof from real customers answers those doubts better than any claim you make about yourself.

Here are a few places to put that proof to work:

  • Google reviews:Ask happy customers for a review
  • Before-and-after photos: Show finished work on your website and social pages
  • Short testimonials: Add a customer quote to your quote replies and follow-up emails

Remove Friction From the Buying Process

Every extra step between a customer’s yes and their payment gives them a chance to reconsider. A quote form with 12 fields, a booking process that needs a phone call during business hours, or a price they have to ask for all slow the decision down.

Trim your forms to a name, contact details, and a short description of the job. Let customers book appointments online, sign estimates from their phone, and pay by card or digital wallet.

Walk through your own process as a first-time customer would, and count how many times you’d have to wait on someone else.

Converting Potential Customers Starts With the Next Inquiry

Potential customers who fill out your contact form already want what you sell. What happens in the hour after they hit submit decides whether they buy from you or sign with a competitor.

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Black Press

Check out These Smart Ways Tech Companies Can Speed up Project Timelines Today

CONTENTMANAGERIO — Technology companies facing pressure to meet software development deadlines are increasingly turning to automation and artificial intelligence to streamline their operations. According to findings from management consulting firm ZS, early launch performance is often volatile, making it critical for businesses to ensure their products are ready for the market on time.

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Smart ways tech companies can speed up timelines for developing software include automating repetitive tasks to free up time and using AI-powered tools to accelerate development and decision-making. They can also improve team collaboration with centralized project management platforms and adopt continuous integration and delivery to reduce deployment delays.

Management consulting and technology firm ZS found that early launch performance is highly volatile, so it’s important that you have your products ready and launched on time.

Developing software is easier said than done, though, and it’s common to experience delays. Speed things up and streamline operations, so you launch as planned.

Can You Automate Repetitive Tasks to Free Up Time for High-Value Work?

Many project bottlenecks come from repetitive tasks that pile up, and in reality, these don’t need much human judgment. It’s much better to automate these tasks so that human workers can focus on high-value work instead.

Things you can automate include:

  • Testing
  • Code deployment
  • Report generation
  • Routine data entry

Automating these tasks also ensures better consistency and accuracy. Just make sure to only automate work where processes are already well-defined.

Use AI-Powered Tools to Accelerate Development and Decision-Making

Agile development should involve AI, as it can reduce the time spent on coding, research, documentation, and troubleshooting. With analytic tools, you can analyze large amounts of data to find key issues such as bottlenecks and tasks that may fall behind schedule.

Do note that these outputs will still need human review. Without it, you may be following erroneous reports, and this can put your project even further behind.

Improve Team Collaboration With Centralized Project Management Platforms

Engineering efficiency hugely depends on good communication, and this can be difficult when there are these stakeholders:

  • Developers
  • Designers
  • Product managers

You may even need staff augmentation in software development to help in areas where you have a lack of people, and this adds to the chaos.

The best way to handle communication is to use centralized project management platforms. Your teams can easily see which tasks need to be done, as well as which ones are already complete. The platforms will also show what dependencies there are and who’s responsible for which tasks.

In addition, you can take it a step further and integrate these platforms with development tools and communication platforms.

Should You Adopt Continuous Integration and Delivery to Reduce Deployment Delays?

Continuous integration and continuous delivery (CI/CD) practices are vital if you want to speed up your timelines. They can reduce the risks that come with large and infrequent releases, as well as reduce the manual work required.

Implementing these practices can shorten feedback loops, as you can catch defects earlier. As a result, software delivery will be more efficient and faster.

Stay on Track When Developing Software

Developing software can be a monumental task, especially when you have multiple people on the job. If you stay organized, though, and use the right tools, you’ll be able to deliver a quality product exactly when you want to.

Check out more of our pages now to find additional informative articles.

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Black Press

Check out These Proven Ways to Protect Your Income Following a Serious Job Accident

CONTENTMANAGERIO — Safeguarding your financial stability after a workplace injury requires swift action and adherence to specific reporting protocols. National Safety Council data indicates that the average cost per medically consulted workplace injury reached $48,000 in 2024, a figure that encompasses medical bills, wage losses, and administrative expenses.

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Check out These Proven Ways to Protect Your Income Following a Serious Job Accident
ShutterStock royalty-free image #1972148462, 'African American male engineer worker maintenance heavy machine in the factory. Black male worker working with heavy machine with safety uniform, goggles and helmet' uploaded by user #301519387, retrieved from ShutterStock on November 21st, 2023. License details available at https://www.shutterstock.com/license, image licensed under the ShutterStock Standard Image License

Protecting your income after a workplace injury involves immediately seeking medical help and reporting the incident to your superiors or employer. You should also follow your organization’s workers’ compensation claim filing guide and keep detailed records relating to your injury and health.

Following all these steps is crucial to your claim’s success, the benefits of which include serving as a medical security and financial safety net for your treatment and recovery. You shouldn’t carry the burden of paying for these expenses, as they can reach thousands of dollars.

Indeed, the “price” of workplace injuries goes beyond treatment fees; they come with many other costs, from wage losses and administrative expenses to medical bills and employer losses. The National Safety Council even points out that in 2024, the cost per medically consulted workplace injury amounted to $48,000.

What Qualifies as a Workplace Injury?

Workplace injuries are not just injuries that arise during or from one’s course of work.

If a worker’s job role or work environment causes, significantly aggravates, or contributes to any physical or mental harm, illness, damage, or abnormal condition, then it usually qualifies as a workplace injury. The Occupational Safety and Health Administration (OSHA) has guidelines for determining an injury’s or illness’s work-relatedness under OSHA Standard 29 CFR 1904.5.

The keyword to remember here is “work-relatedness.” Workers’ compensation coverage only applies to job injuries that satisfy this requirement.

Even if an employee sustains an injury at the workplace, if it occurred as a result of doing something not related to their work, then it likely won’t qualify for occupational loss recovery under workers’ comp.

What Are the Most Common Workplace Injuries?

The latest data from the Bureau of Labor Statistics shows that in 2024 alone, there were over 2.48 million recordable cases of nonfatal workplace injuries and illnesses in the private sector. It also provides other eye-opening statistics, including:

  • 568,150 DAFW (Days Away From Work) cases involving sprains, strains, and tears (making these workplace injuries among the most common)
  • 479,480 DAFW cases of slips, trips, and falls
  • 248,180 cases of injuries to the exterior and musculoskeletal structures of the back

What Steps Should You Take to Protect Your Income After a Workplace Injury?

A workplace injury can put your income in jeopardy by forcing you to take time away from work to recover. If it’s a severe injury, it could even cause a long-term reduction in your earning capacity.

Considering the short- and long-term effects of work injuries, you’d want to do everything in your power to protect your personal and financial interests, which you can do by following these safety steps and injury documentation tips.

Seeking Authorized Professional Medical Care

In many states, injured workers need to seek medical care from a doctor, specialist, or healthcare facility approved and “authorized” by employers or their workers’ compensation insurance providers. If you’re in one of these states, adhere to the rules to ensure your employer’s policy will kick in and you won’t have to pay out of pocket.

An exception is if you’re in a “true emergency” scenario (e.g., you have a life-threatening injury). In this case, you can go to the nearest emergency department for life-saving care.

Reporting the Incident to Your Superior or Employer

One of the most crucial workers’ comp claim and wage replacement steps to adhere to is filing an incident report as soon as possible. While the length of time you have to report your injury to your supervisor or employer depends on your state, the best practice is to do so immediately after the incident.

The sooner you do, the sooner your employer can file a claim with their workers’ comp provider, and the sooner the insurer can begin their investigation and the claims process.

Keeping Detailed Injury Records

Maintaining detailed, well-organized records of anything related to your injury is crucial to protecting your income because it provides you with supporting evidence. You can use your records and documentation to:

  • Establish proof of all your lost wages
  • Demonstrate how your injury has resulted in reduced earning capacity
  • Have a more accurate calculation of your losses
  • Protect yourself from bad faith insurance practices (e.g., denying, disputing, or undervaluing a claim)

Seeking Legal Injury Claim Assistance

Many workplace injuries arise from simple causes (e.g., improper lifting or repetitive strain). Some, however, aren’t as straightforward, such as in cases in which employers aren’t the only ones at fault. Unsafe general contractors and faulty equipment may also be to blame, as pointed out by Thompson Law Phoenix injury lawyers.

If you believe your workplace injury is a result of a combination of these factors and negligent parties, reach out to a personal injury lawyer. They can help ascertain all parties that could share the blame, allowing you to pursue compensation beyond your workers’ comp benefits.

Frequently Asked Questions

Can You Lose Your Job Due to a Workplace Injury?

Yes. It’s possible to lose your job due to a workplace injury.

You can legally lose your job if your long-term injury is interfering with your job performance, and there isn’t any other position that your employer can transfer you to.

The same is true if your employer has already provided all reasonable accommodations (e.g., modifying your duties, reassigning you to a vacant position you qualify for, or giving you access to specialized equipment). If they’ve exhausted all these options and your injury still interferes with your ability to perform essential work functions, they can choose to let you go.

You should also know that workplace injuries resulting from a worker’s own negligence or recklessness can be grounds for termination.

Can Your Employer Fire You for Filing a Workers’ Comp Claim?

No. Your employer cannot fire you solely because you filed a workers’ compensation claim following an injury on the job. If they do this, they’re breaking the law, as it’s a form of retaliation.

Protect Your Interests After a Workplace Injury

A workplace injury can be devastating, forcing you to miss work, causing you pain and suffering, and draining your budget. Following all critical steps for filing a workers’ compensation claim is therefore crucial, as the benefits you receive can provide you with the medical and financial support you need to recover.

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Black Press

How the Sandwich Generation Can Help Protect Aging Parents’ Finances

One in four American adults now belongs to the “sandwich generation,” balancing the demands of raising children while supporting aging parents. Women frequently bear a disproportionate share of this responsibility, facing significant physical and financial strain. With November designated as Chase Fraud & Scam Prevention Month, caregivers are encouraged to initiate vital conversations regarding financial snapshots and long-term goals. Establishing a proactive plan and building a support system can help secure a family’s legacy while defending against common predatory tactics, and you can read more here.

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File photo.
File photo.

Planning and scam prevention tips for caregivers balancing kids and parents

If you’re raising children while also supporting an older parent, you’re likely managing schedules, healthcare needs, day-to-day decisions and even finances. People in this group are often called the“sandwich generation,” which now encompasses one in four adults in the U.S.

Women also often carry a disproportionate share of this responsibility: three in five family caregivers are women. Women are more likely to report physical, emotional and financial strain from caregiving, which can make it harder to protect their own well-being and long-term financial security. 

For the sandwich generation, the holidays can be a natural time to talk with parents about money, including how to protect their finances from scams. November is Chase Fraud & Scam Prevention Month – designed to help people recognize common scams, avoid in-the-moment mistakes and better protect their money and personal information.

Here are some tips to keep in mind.

Check In and Make a Plan

Finances can be incredibly personal, and many parents worry that accepting help means losing independence. Start by framing the conversation around peace of mind and organization – not control.

Check in on your finances and long-term plan, too. You’ll be better equipped to care for others when your own financial foundation is secure. 

Also consider helping your parents create a “financial snapshot.” J.P. Morgan Wealth Management’s guide for supporting aging parents outlines a few considerations:

  • Location of key accounts: banking, investments, retirement, credit cards, insurance
  • How bills and recurring expenses are paid
  • Whether beneficiaries are up to date
  • Where important documents are stored and who has access

Then ask what goals matter most in the years ahead: staying in their home, supporting family, traveling, planning for healthcare or leaving a legacy. Goals can evolve, so revisit them periodically. Planning tools can help – like J.P. Morgan Wealth Plan, a free digital money coach in the Chase Mobile® app or at chase.com.

A financial advisor can help create a plan tailored to you and your parents’ needs. An estate planning attorney can document your parents’ wishes, including who may act if they cannot make decisions themselves. 

Understand Common Scams 

Scammers often use urgency, fear, secrecy or affection to pressure people into acting quickly. Recognizing these tactics can help you and your family spot red flags sooner. Common scams include: 

  • Investment scams: Promises of high or “guaranteed” returns with little risk. 
  • Tech support scams: Requests for payment or remote device access. 
  • Impersonation scams: Messages impersonating trusted organizations or loved ones, asking for money, passwords, account details or other personal information. 
  • Romance scams: Online relationships that lead to requests for money. 

Chase hosts more than 1,000 free fraud and scam prevention workshops annually, including hundreds across all lower 48 states throughout November.

Stay Proactive and Vigilant 

If you or a loved one suspects a scam, slow down and stop communicating with the individual immediately. Contact your bank through a trusted channel to review recent transactions and report the incident to appropriate authorities.

Also consider a few simple steps for protection: 

  • “Trusted Contact Person”: Designate a trusted adult who may be notified about certain online wire activity. 
  • Tech tips: Use unique passwords, multifactor authentication and account alerts, keep devices updated and monitor accounts regularly for unusual activity. 
  • Behavior changes: Watch for secrecy around finances, unusual transactions, unexpected changes to financial documents or pressure from new acquaintances. 

You’re Not Alone

Caregiving is demanding, and it shouldn’t be a solo effort. Build a support system – which can include family, friends and professionals such as healthcare providers, attorneys and financial advisors. A thoughtful conversation now can help your parents stay organized and protected in the future.

For free educational resources on planning for yourself and loved ones, visit chase.com/theknow

For more information and practical tips about fraud and scam prevention, visit chase.com/security

The views, opinions, estimates and strategies expressed herein constitutes the author’s judgment based on current market conditions and are subject to change without notice and may differ from those expressed by other areas of J.P. Morgan.

This information in no way constitutes J.P. Morgan Research and should not be treated as such. You should carefully consider your needs and objectives before making any decisions. For additional guidance on how this information should be applied to your situation, you should consult your advisor.

JPMorgan Chase & Co., its affiliates, and employees do not provide tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transaction.

J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC.

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Black Press

As Progressive Democrats Celebrate ‘Blue Tsunami,’ Oakland Counts Victories

As national Democrats celebrate a significant shift in the midterm elections, local leaders in Oakland are tracking early results from the Alameda County Registrar of Voters. While Mayor Barbara Lee and several City Council incumbents have secured decisive victories, attention remains fixed on high-stakes school board contests. Progressive candidates currently face strong challenges from opponents backed by corporate funding and local political organizations. With many ballots still uncounted, the final composition of the board and several regional transit measures remain in the balance. Read more.

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Barbara Lee. File photo.
Barbara Lee. File photo.

Concerns remain over school board races as ‘moderates’ lead progressives

The Alameda County Registrar of Voters has released the first round of election results, though many ballots remain uncounted and results are still incomplete.

Nationally, Democrats, liberals and progressives celebrated Tuesday evening as President Donald Trump was dealt a devastating blow in the midterm election. The Republican Party lost control of the Senate and the House as “Maga” candidates were swept away not just by a ‘blue wave,’ but a ‘blue tsunami.’

In Oakland, incumbent Mayor Barbara Lee, who served two years and ran for a full four-year term, won decisively.

A proposal backed by Lee, Measure EE, also won. The Charter amendment will create a strong mayor system of government while providing the City Council with new checks and balances on mayoral power.

District 2 Councilmember Charlene Wang is leading with 65.62% of the vote. Opponent Nate Adams trails with 34.38%.

District 4 Councilmember Janani Ramachandran, ran unopposed for reelection, receiving 14,029 votes.

District 6 Councilmember Kevin Jenkins bested opponent Nancy Sidebotham and District 2’s Charlene Wang also won reelection.

City Auditor Michael Houston is running unopposed for reelection and won 60,773 votes.

Progressive school board members, Jennifer Brouhard (D2) and Valarie Bachelor (D6), supported by teachers and school activists, face serious challenges from candidates backed by pro-corporate funders and the political organization, Empower Oakland.

Arielle Fleisher leads Brouhard 53.49% to 46.51%.

In District 6 with three contending candidates, Alexandra Williams leads with 38.06% of the vote. Incumbent Bachelor has 36.89%, and Leana Powell is trailing with 25.04%.

In District 4, incumbent Mike Hutchinson is narrowly leading a field of three candidates. He received 40.87% of the vote, while Kathryn Camp has 39.92%, and Sylvia Pfeiffer Williams has 19.21%.

In the races for AC Transit Board, Director Joel Young (Ward 3) leads with 53.11% of the vote, Sarah Syed (Ward 4) is ahead with 78.37% of the vote, and Murphy McCalley (Ward 5) leads with 63.07%.

Regional Transit Measure RTM, which would increase sales taxes in five Bay Area counties to shore up BART and other regional transit, was leading in five counties by a combined 62% of the vote.

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Black Press

Golden State Valkyries Become Bay Area Legends Winning WNBA Championship on Halloween Night

In only their second year as a franchise, the Golden State Valkyries captured the 2026 WNBA Championship with a 68-63 victory over the Atlanta Dream. Playing before a sold-out crowd at Chase Center on Halloween night, Gabby Williams delivered a historic 30-point performance to earn Finals MVP honors. The victory marks a rapid rise for the expansion team, which has already set league attendance records and surpassed a $1 billion valuation. Fans gathered by the hundreds of thousands this week to celebrate the new Bay Area legends, read more.

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“We’re so proud,” said Mayor Barbara Lee who donned a violet wig on Wednesday at a rally honoring the Golden State Valkyries as the team celebrated its historic 2026 WNBA Championship in Oakland. Photo courtesy of NBC.
“We’re so proud,” said Mayor Barbara Lee who donned a violet wig on Wednesday at a rally honoring the Golden State Valkyries as the team celebrated its historic 2026 WNBA Championship in Oakland. Photo courtesy of NBC.

In only their second year as a franchise, the Golden State Valkyries became the WBNA 2026 Champions, with Gabby Williams named WNBA Finals MVP. A Halloween night movie of magic and there was no surprise that the game was sold out, with more than 18,000 fans inside Chase Center while thousands more packed the open space at Thrive Center from hours preceding the game through the final buzzer.

In the decisive Game 7, Williams delivered a legendary performance, scoring 30 points to lead the Golden State Valkyries to a 68-63 championship victory over the Atlanta Dream. Remarkably, 28 of her 30 points came in the second half, setting a WNBA postseason record for points in a half and earning her Finals MVP honors.

The team celebrated its victory on Wednesday with a rally in Oakland followed by a ferry ride to San Francisco’s Embarcadero and then a two-mile parade that drew about 400,000 fans.

Williams has become a symbol of the Bay Area’s impact on the team. Although born in Nevada, Williams has deep family roots in Oakland and has often said the city’s culture, community, and basketball traditions shaped her identity and playing style.

After signing with the Valkyries, she began calling the city home and noting that “there’s no Golden State without Oakland.”

The Valkyries have several ballers who made an impact on winning this series, including Veronica Burton, Tiffany ‘Tip’ Hayes, Kayla Thornton, Kaila Charles, and Cecilia Zandalasini.

Veteran center Kiah Stokes brought championship experience and defensive leadership when she signed a multi-year free-agent contract with the franchise on April 13. A former first-round draft pick out of UConn and a three-time WNBA champion with the Las Vegas Aces before joining Golden State, Stokes was recruited by head coach Natalie Nakae, with whom she had previously worked in Las Vegas.

Known as one of the league’s premier rim protectors and rebounders, Stokes quickly became a defensive anchor for the expansion franchise and played a major role in leading the Valkyries to their historic championship run.

The Valkyries have accomplished something extraordinary, proving that a new franchise can make an immediate impact both on and off the court. In their first year, the Valkyries became the first WNBA expansion team to reach the playoffs in its inaugural season and set all-time league attendance records. The franchise sold out all home games, reporting 18,064 attendees per game in both seasons — the highest attendance figures in WNBA history. The Valkyries’ success has also translated into extraordinary franchise value. After entering the league by paying a $50 million expansion fee, the organization generated record revenues and rapidly became one of the most valuable franchises in women’s sports, valued at over $! billion.

The WNBA Finals’ deciding game averaged 3.3 million viewers, making it the most-watched WNBA playoff game in league history and the most-watched finals game since 1999.

The record audience reflects the league’s growing popularity and has major implications for its future, including higher media rights value, increased advertising revenue, stronger sponsorship opportunities, rising merchandise sales, and greater ticket demand.

The Finals also featured sold-out arenas and record postseason viewership, demonstrating that the WNBA is expanding its commercial reach, attracting new fans, and strengthening its position as a major professional sports league.

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Black History

IN MEMORIAM: Marcia Ann Gillespie, Editor of Essence and Ms. Magazines, Dies at 82

Marcia Ann Gillespie, the trailblazing journalist who served as the first editor-in-chief of Essence magazine, has died at age 82. After joining the publication at its inception in 1970, Gillespie spent a decade elevating the beauty and voices of Black women during a pivotal era of self-love and cultural revolution. She later broke barriers as the first Black woman to lead Ms. magazine, further solidifying her status as a titan of the publishing industry. Her expansive career also included authorship and teaching, leaving a profound impact on American media. Read more.

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Marcia Ann Gillespie. Facebook photo.
Marcia Ann Gillespie. Facebook photo.

Marcia Anna Gillespie, the first editor in chief of Essence magazine, has died. She was 82.

Born in Rockville Centre, New York, in 1944. The daughter of a church sexton/small business owner and domestic worker/caterer, Gillespie parlayed her degree in American studies from Illinois’s Lake Forest College into a research job at Time-Life Books, Inc. in New York.

There she advocated for fairness and inclusion of Black life in its publications. When the owners of the standard bearer of Black life, Ebony magazine, ventured into creating a special publication for young, Black women, Gillespie was hired as managing editor in 1970, and became editor-in-chief a year later at the young age of 26.

At the time, the venture by the Johnson family – the owners of Ebony magazine and Jet – into creating a publication for young Black women met the growing revolution of self-love in the Black community.

In other words, the battle cry of the late 1960s, “Black is Beautiful,” had a place to be seen and not just heard.

Thousands of young women who had already abandoned straightening combs and European aesthetics learned more ways to wear their natural hair from Afros to cornrows. Young Black designers got a place in the spotlight not just in clothing but jewelry that expressed neo-African ideals. But one of the most important impacts was the magazine’s unapologetic elevation of the beauty of the dark-skinned Black female to the status she deserved.

Under Gillepie’s tenure, Essence championed storytelling that celebrated Black women’s identities, experiences, and contributions at a time when their voices were often overlooked in mainstream media,” Essence wrote in a statement posted to Instagram

For 10 years she steered the fledgling publication before joining Ms. Magazine as a contributor in 1980 later becoming the first Black woman to edit a mainstream American magazine when she took charge in 1992.

In 1998, she helped secure the publication’s future through a women-led ownership group. She stayed at Ms. In various capacities until 2001, during which time the magazine had the most diverse readership in its history.

She also mentored future Essence editor Susan L. Taylor and taught young journalists at SUNY Old Westbury.

Emmy-winning actor Sheryl Lee Ralph took to social media to honor Gillespie’s life. 

“Rest in peace, dear Marcia Gillespie,” she wrote on Threads. “Your voice, your brilliance, and your commitment to lifting up Black women leaves a legacy that will continue to inspire me and so many others.”

A professor at SUNY Old Westbury and Bennett College, she also co-authored the authorized biography “Maya Angelou: A Glorious Celebration” in 2008.

According to Wikipedia, she also served on various boards as a director or advisor, including: “…the Arthur Ashe Institute of Urban Health, the Black & Jewish Women of New York, the Violence Policy Center in Washington, D.C., Aspen Institute, …and the Studio Museum of Harlem. Gillespie is a member of the National Council of Negro Women and the American Association of Magazine Editors.”

She was the recipient of several awards, including: the Lake Forest College Outstanding Alumni Award (1973), the New York Women in Communications Matrix Award (1978); a Lifetime Achievement Award from the New York Association of Black Journalists for print journalism (1982); a ‘Top Ten Outstanding Women in Magazine Publishing’ recognition by the March of Dimes.

In later years she was inducted into the American Society of Magazine Editors’ Hall of Fame (2002); the NAACP President’s Award (2006) and the Barbara Graves Legacy Award at the Black Enterprise Women of Power Summit in 2017.

The conclusion for her online obituary reads: “She leaves behind a legacy written not just in the pages she edited, but in every editor, journalist, and reader who found themselves — finally — in the stories she chose to tell.”

Online sources for this report include “The History Makers,” The Washington Informer, Wikipedia, Essence magazine, Ms. Magazine and her obituary.

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