Black Enterprise
The True Meaning of Partnership
True partnerships are about mutual revenue and value, not just exposure. Understand their business model to create real value together.
Alfred Edmond Jr. discusses partnerships, particularly in the context of business collaborations. He emphasizes the importance of understanding the other party’s business model and what constitutes a successful partnership. Edmond critiques the common approach of seeking partnerships based solely on branding and exposure, advocating instead for a focus on mutual revenue generation and value creation. He provides insights into effectively pitching a partnership by asking the right questions and understanding the other party’s needs.
Takeaways:
The word ‘partnership’ often misrepresents the true nature of collaboration.
Exposure does not equate to financial gain.
Understanding the other party’s business model is crucial.
Successful partnerships are based on mutual revenue generation.
It’s important to know what constitutes a win for both parties.
Branding and exposure are not substitutes for a real partnership.
Research and conversation are key to understanding potential partners.
Partnerships should solve problems for both parties involved.
You should approach partnerships with a mindset of mutual benefit.
Selling to the other party’s needs is essential for success.
Black Enterprise
Guala; From Friendship to Entrepreneurship
Three friends turned friendship into a booming startup. Guala is an Atlanta-based merchant app empowering small businesses to get paid, track sales, and build wealth.
Three friends launched a merchant app that is changing the financial recordkeeping game for small business owners while helping them build wealth. Atlanta-based startup Guala is a modern merchant wallet, built to simplify how independent business owners, creators, and entrepreneurs get paid. Founded by Austin Evans and CMO and Morehouse alum Sencere Smith, Guala was created to eliminate the payment friction that millions of small businesses experience every day—serving as a centralized merchant wallet that helps users organize sales, track revenue, and move money more efficiently, which gives entrepreneurs the tools to operate and scale with greater confidence. The startup also announced a new leadership addition, with acclaimed creative director Desyree Nicole joining the company as Creative Strategist, who is known for her work across fashion, sports, and culture.
Black Enterprise
2026 Xcel Summit For Men Preview
Elevate and empower men at the 2026 XCEL Summit For Men. Join us October 21-23 in Orlando for leadership tools and the XCEL Awards!
The XCEL Summit For Men is the nation’s leading conference dedicated to elevating and empowering men—celebrating their excellence through the XCEL Awards and equipping them with the tools to thrive at every level of leadership, from entry-level to the C-suite.
The 2026 Xcel Summit will be held October 21-23, 2026, at the Hyatt Regency Grand Cypress in ORLANDO, FL.
Black Enterprise
Paying for College
College costs are rising, but families can still make it work! Learn expert tips and resources for paying for higher education.
Paying for college can add stress to families as the cost of living and everyday expenses continue to rise. We’ll speak with an expert in this space—UNCF Director of Outreach & Recruitment, Mary Williams—on ways families can pay for college, with helpful resources and tips as students return back to campus.
Black Enterprise
Expanding HBCU Content & Culture ( REBROADCAST)
Curtis Symonds is reshaping HBCU media with HBCU GO, bringing their culture & content to the forefront. Learn about his groundbreaking career.
Curtis Symonds is a trailblazing media executive, cable television pioneer, and champion for representation whose four-decade career has reshaped how audiences experience sports, culture, and storytelling. As Co-Founder and President of HBCU GO, the nation’s leading digital platform for HBCU sports and entertainment, Symonds has built unprecedented visibility for the 107 HBCUs. Under his leadership, HBCU GO has expanded nationwide through major broadcast partnerships—creating a dynamic, inclusive platform that celebrates HBCU athletics, education, and excellence. Before revolutionizing HBCU media, Symonds was a key architect in the growth of Black Entertainment Television (BET). His career began at ESPN, where he played an integral role in the network’s early affiliate marketing and expansion efforts, contributing to its rise as a dominant force in sports media. He was recently inducted into the Cable Hall of Fame.
Black Enterprise
HBCU Excellence on ESPN: Orange Blossom Classic
The Orange Blossom Classic returns to Miami Gardens! Tune into ESPN for this epic HBCU football showdown and a celebration of culture.
A major celebration of HBCU athletics, education, and culture is returning to Miami Gardens, Florida on Labor Day Weekend. The Bulldogs of South Carolina State University take on the Florida A&M Rattlers at the Orange Blossom Classic. The nationally-televised matchup takes place Sunday, Sept. 6 at 3pm as the feature of the Classic, which includes a weekend of events for family, bands, and football fans. Today, we’ll talk with Kendra Bulluck, Executive Director of the Orange Blossom Classic and one of the few female owners and operators of a major sports property, and we’ll hear from FAMU alum, former NFL athlete, and current FAMU head football coach Quinn Gray, Sr. on how his team is preparing for the big game and how the Classic elevates visibility for all HBCUs.
Black Enterprise
Why Selling Out to Sponsors Is Not an Option Anymore
Vic Mensa reveals why selling out to sponsors isn’t the path to true wealth, emphasizing creative ownership and collective power. Learn how artists can build sustainable businesses beyond just money.
Vic Mensa opens up about building ORANJ, protecting creative ownership, and turning authentic storytelling into long-term business equity. He breaks down the cost of freedom, the realities of working with sponsors, and why real wealth means more than money — from land and assets to collective power and policy change. He also shares lessons on entrepreneurship, the dangers of predatory deals, and how artists can build tools rather than just careers.
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