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The Hidden Business Model That Makes Black Media Thrive — And How Your Engagement Fuels It

Discover the business model powering Black media and how your engagement drives its success. Learn how to support these vital platforms and fuel economic empowerment.

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Black media business model explained: how engagement drives success.

Alfred Edmond Jr. dives deep into why supporting existing Black media platforms matters more than ever and how your support fuels economic empowerment in communities that need it most.Most of us know the frustration—media outlets are shrinking, and starting new Black networks often sounds impossible. But here’s the truth: real impact doesn’t just come from boycotting or wishing for change. It’s in supporting what’s already here. Alfred details concrete ways to do this—subscribing, sharing, attending events, and advocating for brands that invest in Black media. You’ll discover how today’s Black digital platforms, like Roland Martin’s Black Star Network or Jemele Hill’s shows, are vital anchors in our storytelling ecosystem—and how your support can transform visibility into real revenue that sustains these outlets.In this episode, Alfred breaks down the core topics:

The shift from traditional print to digital platforms and why it’s a sign of growth, not decline

How advertising dollars drive the survival of Black media—why companies must be held accountable for their media spend

Practical steps for supporters: subscribing, sharing, attending, and advocating

The importance of holding corporations accountable for investing directly into platforms that reach Black audiences

Why understanding the business side of media unlocks better support and more impactful community empowerment

By understanding that Black media isn’t just a cultural asset but a business—driven by advertising, sponsorship, and strategic investments—you gain the tools to champion it effectively. If you believe in the power of Black storytelling, this episode arms you with actionable insights to turn frustration into tangible support and economic growth—for you, your community, and generations to come. Whether you’re a supporter, content creator, or business leader, this conversation is essential to grasp the real levers of change. It’s time to go beyond the boycotts—support, invest, and influence the future of Black media. Tune in now and learn how your voice and dollars can fuel a thriving ecosystem of Black-owned platforms.

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Black Enterprise

Guala; From Friendship to Entrepreneurship

Three friends turned friendship into a booming startup. Guala is an Atlanta-based merchant app empowering small businesses to get paid, track sales, and build wealth.

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Black Enterprise logo with text "Guala; From Friendship to Entrepreneurship

Three friends launched a merchant app that is changing the financial recordkeeping game for small business owners while helping them build wealth. Atlanta-based startup Guala is a modern merchant wallet, built to simplify how independent business owners, creators, and entrepreneurs get paid. Founded by Austin Evans and CMO and Morehouse alum Sencere Smith, Guala was created to eliminate the payment friction that millions of small businesses experience every day—serving as a centralized merchant wallet that helps users organize sales, track revenue, and move money more efficiently, which gives entrepreneurs the tools to operate and scale with greater confidence. The startup also announced a new leadership addition, with acclaimed creative director Desyree Nicole joining the company as Creative Strategist, who is known for her work across fashion, sports, and culture.

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Black Enterprise

2026 Xcel Summit For Men Preview

Elevate and empower men at the 2026 XCEL Summit For Men. Join us October 21-23 in Orlando for leadership tools and the XCEL Awards!

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Preview of the 2026 Xcel Summit for men hosted by Black Enterprise

The XCEL Summit For Men is the nation’s leading conference dedicated to elevating and empowering men—celebrating their excellence through the XCEL Awards and equipping them with the tools to thrive at every level of leadership, from entry-level to the C-suite.

The 2026 Xcel Summit will be held October 21-23, 2026, at the Hyatt Regency Grand Cypress in ORLANDO, FL.

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Black Enterprise

Paying for College

College costs are rising, but families can still make it work! Learn expert tips and resources for paying for higher education.

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Black Enterprise logo with text paying for college

Paying for college can add stress to families as the cost of living and everyday expenses continue to rise. We’ll speak with an expert in this space—UNCF Director of Outreach & Recruitment, Mary Williams—on ways families can pay for college, with helpful resources and tips as students return back to campus.

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Black Enterprise

Expanding HBCU Content & Culture ( REBROADCAST)

Curtis Symonds is reshaping HBCU media with HBCU GO, bringing their culture & content to the forefront. Learn about his groundbreaking career.

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Black Enterprise discusses expanding HBCU content and culture on their channel.

Curtis Symonds is a trailblazing media executive, cable television pioneer, and champion for representation whose four-decade career has reshaped how audiences experience sports, culture, and storytelling. As Co-Founder and President of HBCU GO, the nation’s leading digital platform for HBCU sports and entertainment, Symonds has built unprecedented visibility for the 107 HBCUs. Under his leadership, HBCU GO has expanded nationwide through major broadcast partnerships—creating a dynamic, inclusive platform that celebrates HBCU athletics, education, and excellence. Before revolutionizing HBCU media, Symonds was a key architect in the growth of Black Entertainment Television (BET). His career began at ESPN, where he played an integral role in the network’s early affiliate marketing and expansion efforts, contributing to its rise as a dominant force in sports media. He was recently inducted into the Cable Hall of Fame.

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Black Enterprise

HBCU Excellence on ESPN: Orange Blossom Classic

The Orange Blossom Classic returns to Miami Gardens! Tune into ESPN for this epic HBCU football showdown and a celebration of culture.

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HBCU football Orange Blossom Classic highlights on ESPN, presented by Black Enterprise

A major celebration of HBCU athletics, education, and culture is returning to Miami Gardens, Florida on Labor Day Weekend. The Bulldogs of South Carolina State University take on the Florida A&M Rattlers at the Orange Blossom Classic. The nationally-televised matchup takes place Sunday, Sept. 6 at 3pm as the feature of the Classic, which includes a weekend of events for family, bands, and football fans. Today, we’ll talk with Kendra Bulluck, Executive Director of the Orange Blossom Classic and one of the few female owners and operators of a major sports property, and we’ll hear from FAMU alum, former NFL athlete, and current FAMU head football coach Quinn Gray, Sr. on how his team is preparing for the big game and how the Classic elevates visibility for all HBCUs.

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Black Enterprise

Why Selling Out to Sponsors Is Not an Option Anymore

Vic Mensa reveals why selling out to sponsors isn’t the path to true wealth, emphasizing creative ownership and collective power. Learn how artists can build sustainable businesses beyond just money.

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Black man in a suit looking serious, YouTube thumbnail for Black Enterprise video on sponsor deals

Vic Mensa opens up about building ORANJ, protecting creative ownership, and turning authentic storytelling into long-term business equity. He breaks down the cost of freedom, the realities of working with sponsors, and why real wealth means more than money — from land and assets to collective power and policy change. He also shares lessons on entrepreneurship, the dangers of predatory deals, and how artists can build tools rather than just careers.

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