NNPA NEWSWIRE — "Take a look at how African Americans make their decisions, whether it's physically or digitally… what we found is that when it comes...
By Jazelle Hunt NNPA Washington Correspondent WASHINGTON (NNPA) – The most effective way for companies to connect with African Americans is by reflecting diversity in...
By Cheryl Pearson-McNeil NNPA Columnist It’s my pleasure to introduce you to Resilient, Receptive and Relevant: The African-Consumer 2013 Report. This is Nielsen and the National Newspaper...
By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) – Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion...
By Cheryl Pearson-McNeil NNPA Columnist Remember back-in-the-day when you used to poke your mouth out, bug your parents (or whatever adult was in charge) about...
By Cheryl Pearson-McNeil NNPA Columnist Depending on the day, what you’re reading or who you’re listening to, the economy is either still in the tank,...
By Cheryl Pearson-McNeil NNPA Columnist Are you a Zero-TV household? No, I don’t mean restricting the kids’ TV viewing to the weekends or until after...
By Cheryl Pearson-McNeil NNPA Columnist As I write, Chaka Khan’s empowering “I’m Every Woman” loops in my head – like a soundtrack. (By the way,...
By Cheryl Pearson-McNeil NNPA Columnist I love this time of the year. Oh, yes – the holidays, too – but, I am referring to the release...
