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PRESS ROOM: National Association of Minority Automobile Dealers and IHS Markit Honor the Power of Multicultural Automotive Buyers with the Fourth Annual Diversity Volume Leadership Awards

NNPA NEWSWIRE — “Some thirty percent of new vehicle purchases are made by multicultural consumers but only six percent of dealerships are minority owned,” said National Association of Minority Automobile Dealers (NAMAD) President Damon Lester. “That means 18,000 dealerships exist in the USA and just 1,100 are minority owned.”

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“The initial goal of the Diversity Volume Leadership Awards was to create awareness within the U.S. auto industry of the top vehicles purchased by ethnic consumers, women, LBGT consumers and ethnic millennials,” said Marc Bland, vice president of diversity and inclusion, IHS Markit.

DETROIT, Mich. — The Fourth Annual Diversity Volume Leadership Awards (DVL Awards) ceremony showed the tremendous impact that ethnic car buyers have on the economy and brought awareness to the lack of diversity that still remains present in the automotive industry.

With ethnic car buyers growing at rapid rates, the dealer body is still lacking accurate representation from minorities. “Some thirty percent of new vehicle purchases are made by multicultural consumers but only six percent of dealerships are minority owned,” said National Association of Minority Automobile Dealers (NAMAD) President Damon Lester. “That means 18,000 dealerships exist in the USA and just 1,100 are minority owned.”

Through the DVL Awards on January 13, 2019 at the Westin Book Cadillac Hotel, ahead of the North American International Auto Show, NAMAD and IHS Markit have partnered to celebrate brands that are driving sales leadership with ethnic consumers, while also addressing and educating the industry about the necessity of a dealer body that reflects the United States’ increasingly diverse population. The Awards Ceremony was hosted by former Detroit area newscaster Lauren Sanders and brought together scores of top automotive industry executives.

Winners of the prestigious DVL Awards demonstrated the highest new vehicle registrations with ethnic, women, millennial and LGBT consumers. This year’s awards were based on an analysis of data from IHS Markit of more than 13 million personal new vehicle registrations for the 2018 model year (October 2017 through September 2018).

“The initial goal of the Diversity Volume Leadership Awards was to create awareness within the U.S. auto industry of the top vehicles purchased by ethnic consumers, women, LBGT consumers and ethnic millennials,” said Marc Bland, vice president of diversity and inclusion, IHS Markit.  “We’re honored to recognize these top models and their respective manufacturers in support of their efforts to reach the growing diverse consumer groups.  This leads to our current enhancement for the 2019 Awards — the addition of Luxury Growth Leaders by brands.”

 From left to right: Damon Lester, President of the National Association of Minority Automobile Dealers, Irving Matthews, Chairman of NAMAD, Henio Arcangeli Jr., Sr. Vice President Automobile Division, American Honda Motor Company, Marc Bland, Sr. VP Diversity and Inclusion, IHS Markit.

From left to right: Damon Lester, President of the National Association of Minority Automobile Dealers, Irving Matthews, Chairman of NAMAD, Henio Arcangeli Jr., Sr. Vice President Automobile Division, American Honda Motor Company, Marc Bland, Sr. VP Diversity and Inclusion, IHS Markit.

This year, NAMAD and IHS Markit honored American Honda with the Top Overall Ethnic VehicleDVL Award, for the third year in a row. “Top Overall Ethnic Vehicle” is the most sought-after Diversity Volume Leadership honor for automotive brands dedicated to driving sales leadership with Asian, Native American, Hispanic and African American car buyers.

Introduced at the 2018 DVL Awards, NAMAD and IHS Markit continue to research, document and honor the buying power of the LGBT community, with Awards for Volume Leaders (Ford F-Series) and Luxury Volume (Lexus RX).

It should be noted that the Lexus RX swept every segment of the Luxury Volume Leaders awards category.

NAMAD and IHS Markit also presented awards for leadership in the following categories: Ethnic Volume Leaders by IHS Markit Regions, Volume Leaders – Millennials and Women, and Volume Leaders by Ethnic Consumer Group.

From left to right: Damon Lester, President of the National Association of Minority Automobile Dealers, Irving Matthews, Chairman of NAMAD, Al Smith, Global Vice President and Chief Social Innovation Officer, Toyota Motor North America, Marc Bland, Sr. VP Diversity and Inclusion, IHS Markit

From left to right: Damon Lester, President of the National Association of Minority Automobile Dealers, Irving Matthews, Chairman of NAMAD, Al Smith, Global Vice President and Chief Social Innovation Officer, Toyota Motor North America, Marc Bland, Sr. VP Diversity and Inclusion, IHS Markit

The best automotive brands that have dedicated marketing resources to ethnic consumers and are focused on capitalizing on the rapid growth of the industry were in attendance to collect their awards. Following are this year’s DVL Award winners:

  • Toyota/Lexus-thirteen (13) DVL Awards
  • Honda-six (6) DVL Awards
  • Ford-five (5) DVL Awards
  • FCA (Jeep)-four (4) DVL Awards
  • BMW-three (3) DVL Awards
  • GM (Chevy)-two (2) DVL Awards
  • Volvo-two (2) DVL Awards
  • Mercedes-Benz-one (1) DVL Award
  • Harley-Davidson-one (1) DVL Award
David Christ, Group Vice President and General Manager of the Lexus Division and NNPA National Advertising Consultant & Corporate Partnerships share a moment recently at the Detroit International Automobile Show. The vehicle shown in the picture is the 2019 LC convertible concept, not an actual production vehicle.

David Christ, Group Vice President and General Manager of the Lexus Division and Steven Larkin, NNPA National Advertising Consultant & Corporate Partnerships share a moment recently at the Detroit International Automobile Show. The vehicle shown in the picture is the 2019 LC convertible concept, not an actual production vehicle.

It is important to note that several of the nominees that did not receive awards were still extremely competitive contenders. Those who did not receive an award now have the insight and motivation to develop an improved strategy for 2019 and beyond.

Winners of the 2019 Diversity Volume Leadership Awards are as follows:

Ethnic Volume Leaders by IHS Markit Regions
Great Lakes Region Chevrolet Equinox
Mideast Region Toyota RAV4
New England Region Toyota RAV4
Plains Region Toyota RAV4
Rocky Mountain Region Ford F-Series
Southeast Region Toyota Camry
Southwest Region Ford F-Series
Western Region Honda Civic

 

Volume Leaders – Millennials and Women
Top Women’s Vehicle Toyota RAV4
Top Women’s Luxury Vehicle Lexus RX
Top Ethnic Millennial Vehicle Ford F-Series

 

Volume Leaders by Consumer Group
Top Vehicle – African American Toyota Camry
Top Vehicle – Hispanic American Honda Civic
Top Vehicle – Asian-Pacific Islander Toyota RAV4
Top Vehicle – Native American Chevrolet Silverado
Top Luxury Vehicle – African American Lexus RX
Top Luxury Vehicle – Hispanic Lexus RX
Top Luxury Vehicle – Asian-Pacific Islander Lexus RX
Top Luxury Vehicle – Native American Lexus RX
African American Volume Growth Leader Jeep Cherokee
Hispanic Volume Growth Leader Jeep Compass
Asian-Pacific Islander Volume Growth Leader Honda Pilot
Native American Volume Growth Leader Ford Focus
Women Volume Growth Leader Jeep Compass
Ethnic Millennial Volume Growth Leader Jeep Compass
Top LGBT Vehicle Ford F-Series
Top LGBT Luxury Vehicle Lexus RX
Top Ethnic Cruiser/Touring Bike Harley-Davidson FLHXS
Top Ethnic Sport Bike Honda GROM

 

Luxury Growth Leader — African American Mercedes-Benz GLC
Luxury Growth Leader — Hispanic American BMW 530
Luxury Growth Leader — Asian American BMW 530
Luxury Growth Leader — Native American BMW X1
Luxury Growth Leader — Women Volvo XC60
Luxury Growth Leader — Ethnic Millennial Volvo XC60
Top Overall Ethnic Vehicle (Luxury or Non-Luxury) Honda Civic

 

SPONSORS

The Diversity Volume Leadership Awards would not be possible without the generous sponsorship from the following manufacturer and media organizations:

  • IHS Markit
  • American Honda
  • BMW of North America
  • Fiat Chrysler Automobiles
  • Ford Motor Company
  • General Motors
  • Harley-Davidson
  • Kia Motors America
  • Nissan North America
  • Toyota Motor Sales, USA
  • Volkswagen Group of America
  • Black Enterprise
  • National Newspaper Publishers Association (NNPA)
  • National Association of Hispanic Publications (NAHP)
  • Real Times Media

About The National Association of Minority Automobile Dealers

The National Association of Minority Automobile Dealers’ (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:

  • Increasing the number of minority-owned dealerships in communities across America
  • Advocating workplace and supplier diversity in the automotive manufacturing environment
  • Supporting minority engagement in the automotive retail sales and service sectors

We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.

NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For information on the National Association of Minority Automobile Dealers visit: www.namad.org

About IHS Markit (www.ihsmarkit.com)

IHS Markit (NASDAQ: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 business and government customers, including 80 percent of the Fortune Global 500 and the world’s leading financial institutions.  Headquartered in London, IHS Markit is committed to sustainable, profitable growth.

Automotive offerings and expertise at IHS Markit span every major market and the entire automotive value chain—from product planning to marketing, sales and the aftermarket.  For additional information, please visit www.ihsmarkit.com/automotive or email automotive@ihsmarkit.com.

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Chevy’s all-new Silverado sets the course for the next century of Chevy Trucks

NNPA NEWSWIRE — “Chevrolet’s 2019 Silverado is a grand example of precision production of a truck for this age and time. Having the Silverado at the NNPA convention shows the breadth of the creativity and productivity of General Motors, who produces trucks for our readers across the country,” said NNPA President and CEO Dr. Benjamin F. Chavis, Jr.

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“With the all-new Silverado, we’ve taken the best truck on the road and made it even better,” said Mark Reuss, General Motors executive vice president of Global Product Development, Purchasing and Supply Chain.
“With the all-new Silverado, we’ve taken the best truck on the road and made it even better,” said Mark Reuss, General Motors executive vice president of Global Product Development, Purchasing and Supply Chain.

By Stacy M. Brown, NNPA Newswire Correspondent
@StacyBrownMedia

During the 2019 National Newspaper Publishers Association (NNPA) Annual Convention, member publishers, editors, writers and guests were greeted with the beauty of the 2019 Chevy Silverado stationed inside the Cincinnati Westin Hotel lobby.

The NNPA is the trade association representing African American-owned media companies throughout the country.

“Chevrolet’s 2019 Silverado is a grand example of precision production of a truck for this age and time. Having the Silverado at the NNPA convention shows the breadth of the creativity and productivity of General Motors, who produces trucks for our readers across the country,” said NNPA President and CEO Dr. Benjamin F. Chavis, Jr.

“The NNPA’s reach includes 47 million African Americans, and if any of them are in the market for a truck, there could be no better selection. The Silverado is the gold standard of trucks,” Chavis added.

Chevrolet introduced the next-generation Silverado in 2018, exactly 100 years after the brand delivered its first trucks to customers in January 1918.

Experts said the all-new Silverado sets the course for the next century of Chevy Trucks with the most functional bed of any full-size truck, weighs up to 450 pounds less for increased performance and offers a broad range of trims and engine/transmission combinations to help each customer find their ideal truck.

“With the all-new Silverado, we’ve taken the best truck on the road and made it even better,” Mark Reuss, General Motors executive vice president of Global Product Development, Purchasing and Supply Chain, said in a news release.

“It has a longer wheelbase, more passenger and cargo volume, and yet, thanks to our mixed materials strategy and mass reduction expertise, the new truck is 450 pounds lighter than the current model,” Reuss said.

The truck also comes with a larger, more functional and capable bed, the automaker said.

The bed is the defining trait of every pickup, and bed construction has long been a strength of Chevy Trucks and to improve upon that strength, the 2019 Silverado 1500 bed features a best-in-class cargo volume and it offers storage bins that fit over the wheel wells, providing for nearly seven cubic feet of lockable cargo space for short-box models, while easily accommodating a 4 x 8 sheet of plywood flat on the cargo floor.

As before, the Silverado has a roll-formed, high-strength steel bed floor.

For 2019, a higher-grade steel is used, with yield strength increased from 340 to 500 megapascals of pressure for optimal strength and mass, officials said in a news release.

The Silverado now has 12 fixed tie-downs, and their strength has doubled to 500 pounds of force before bending and it also has nine moveable tie points for even more cargo flexibility.

“Truck customers value capability and functionality above all else,” said Tim Herrick, executive chief engineer of Full-Size Trucks. “Every truck — including the luxurious High Country — is a work truck with a job to do. As such, we set out to create the best tool for the job at hand, one that makes work more productive and more enjoyable, no matter what they call ‘work,’” Herrick said.

To learn more about the Silverado, visit www.chevrolet.com.

Stacy M. Brown

A Little About Me: I'm the co-author of Blind Faith: The Miraculous Journey of Lula Hardaway and her son, Stevie Wonder (Simon & Schuster) and Michael Jackson: The Man Behind The Mask, An Insider's Account of the King of Pop (Select Books Publishing, Inc.)

My work can often be found in the Washington Informer, Baltimore Times, Philadelphia Tribune, Pocono Record, the New York Post, and Black Press USA.
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Best Detailed Walkaround 2019 Hyundai Elantra Sport

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Best Detailed Walkaround 2019 Hyundai Elantra Sport
1.6L Turbo GDI 4 Cylinder Engine
201 HP @ 195 lbs-ft Torque
7 Speed Dual-Clutch (more…)

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AUTO REVIEW: A throwback to real driving—the Honda Civic Sport!!

AUTONETWORK ON BLACKPRESS USA — There are a few purists out there who still relish the idea of controlling a car in all kinds of situations. And as Bumper2Bumpertv tells us Honda has a midsize sedan that might satisfy those urges.

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2020 Hyundai Palisade AWD On The Road

Hyundai introduced the 2020 Palisade to invited journalists in Asheville, NC. 07.17.2019. We had the opportunity to drive on-road and off-road the front-wheel-drive version and AWD version.

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2020 Hyundai Palisade AWD On The Road with Paola and Roosevelt.

Hyundai introduced the 2020 Palisade to invited journalists in Asheville, NC. 07.17.2019. We had the opportunity to drive on-road and off-road the front-wheel-drive version and AWD version.
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2020 Hyundai Palisade AWD Off-Road

Hyundai introduced the 2020 Palisade to invited journalists in Asheville, NC. 07.17.2019. We had the opportunity to drive on-road and off-road the front-wheel-drive version and AWD version.

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2020 Hyundai Palisade AWD Off-Road with Alan and Roosevelt.

Hyundai introduced the 2020 Palisade to invited journalists in Asheville, NC. 07.17.2019. We had the opportunity to drive on-road and off-road the front-wheel-drive version and AWD version.
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2020 Hyundai Palisade Presentation Q & A

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John Simmons and Lori fielded questions from invited guests.

Hyundai introduced the 2020 Palisade to invited journalists in Asheville, NC. (more…)

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