National
New Education Official Wants to Reform NCLB

John King Jr., the new deputy secretary for the Department of Education, wants to reform the No Child Left Behind Act. (Freddie Allen/NNPA)
By Freddie Allen
NNPA Senior Washington Correspondent
WASHINGTON (NNPA) – John King, Jr., a highly-respected educator from New York City, says that teachers saved his life and in his new post as the deputy secretary at the Department of Education, he wants all children to have the support in school that he had growing up.
Both of King’s parents were life-long educators. His father, John King, Sr., was the first Black principal at an integrated school in Brooklyn, N.Y. and also served as a the deputy superintendent for New York City schools after the Supreme Court ruling in Brown v. Board of Education banned “separate, but equal” practices in public schools.
In elementary school, King used to ride to work with his mother, Adalinda, who worked as guidance counselor at the middle school. When King was in the fourth grade, his mother suffered a heart attack at work. That night he went to the hospital with his father and the next morning, his father broke the news to him. His mother was gone. She was just 48. It was hard for the younger King to understand at 8 years old.
“Losing my mom in a lot of ways was the moment when school took on this much larger importance in my life,” said King. School became the safe harbor from the turmoil in his home life that slowly deteriorated after his mother passed away.
His father, then in his 70s, started to forget things.
“I didn’t know why he would forget things,” King recalled, though he later learned that his father suffered from Alzheimer’s disease. “I didn’t know why he would be upset one moment and not upset the next.”
In an environment where there was a lot of instability, King said school was a source of stability, structure and support and for three years, from the fourth grade to the sixth grade, Alan Osterweil’s classroom anchored that stability.
In that class, King read the New York Times every day, memorized the capital and leader for every country in the world and performed Shakespeare. King said he felt free to be a kid.
“He set very high expectations for us,” said King. “Sometimes people think that kids will be overwhelmed by higher expectations, but I think that kids rise to higher expectations and one of the things that I experienced in his classroom was that his high expectations were motivating and encouraging to all of us. He also paid a lot of attention to a full range of subjects.”
King said that Osterweil saw his role as a teacher wasn’t just about conveying knowledge, but it was also about mentoring and supporting students.
John, Sr. died at 79, when John Jr., was 12 years old. He then lived with a half brother on Long Island and later, an uncle and aunt in Cherry Hill, N.J.
King said that he carried the lessons he learned in Osterweil’s class with him when he taught his own social studies class and co-founded a charter school in Boston, Mass., after attending Harvard University and earning a master’s degree at the Teachers College at Columbia University in New York.
Following in his parents’ footsteps, King dedicated his life to education, rising through ranks to become the first New York State education commissioner of African American and Puerto Rican descent in 2011. King was recently selected to become the deputy secretary of the Department of Education.
“Not only am I here doing this today because of that teacher, but I’m alive, because [Osterweil] provided stability during that period in my life,” said King.
In his new role, King will manage the agency’s major initiatives that includes working to revise President George W. Bush’s 2002 “No Child Left Behind” (NCLB) law.
King noted that, by some measures, student achievement has improved since NCLB updated the Elementary and Secondary Education Act (ESEA), originally signed into law in 1965.
According to the National Center for Education Statistics, high school graduation rates for Black students (measured as the average freshman graduation rates) increased from 59 percent in 2006 to 68 percent in 2012, compared to White students who saw their graduation rates rise from 80 percent to 85 percent over the same time period.
The 2014 study “Building a Grad Nation” reported that when researchers began analyzing the effects of “dropout factories,” defined as schools where less than 60 percent of the students were graduating, almost half of all Black students attended one of them. By 2012, the report said, the number of Black students attended one of those schools had been slashed in half to 23 percent.
King said ESEA is really a civil rights law that was intended to ensure equity for all students across the country and there is still a lot of work to do.
“One of the problems with the NCLB law is that it focused just on absolute performance,” said King. “What we’ve tried to do at the department with the ‘waiver process’ is to focus on growth.”
Through the waiver process, the Obama administration freed more than 30 states and Washington, D.C. from NCLB’s stringent testing requirements, which often faced sharp criticism from educators and school administrators. Exempt school districts tracked the individual progress of students independent of how they ranked against other students on a standardized test.
More than a decade since NCLB was enacted, civil rights groups and Washington lawmakers are now focused on improving it.
Senator Lamar Alexander (R-Tenn.), chairman of the United States Senate Committee on Health, Education, Labor and Pensions, recently issued a draft proposal aimed at reforming NCLB.
He suggested shifting more responsibility for designing programs that measure student achievement to state and local jurisdictions and also proposed limiting the Education Secretary’s ability to craft guidelines that direct instructional material, evaluation systems and “definitions of teacher, principal, or school leader effectiveness.’’
While Senator Alexander’s proposal shifts responsibility for targeted funding for at-risk students and teacher evaluation tools back to the states, civil rights groups want more federal oversight.
Nearly 30 civil rights and education advocacy groups united to express their concerns about the reauthorization of the ESEA in a joint statement.
The coalition recommended that each state provide annual assessments for all students in the third grade through the eighth grade and high school and that targeted funding be used to meet the needs of the most vulnerable children in our nation’s schools including youth in juvenile and criminal justice system. The group also said that states should expand data collection and reporting to parents and the public on student achievement, course-completion and graduation rates.
Marc H. Morial, president and CEO of the National Urban League, said his organization is deeply opposed to Senator Alexander’s approach to reauthorize ESEA.
“When President Johnson signed ESEA into law he said that the bill represented ‘the commitment of the federal government to quality and equality in the schooling we offer our young people,’” said Morial in a statement. “Yet, with this draft, Chairman Alexander moves our nation in the opposite direction and strikes at our most cherished civil rights principle: that every child has fair and equal access to a quality education regardless of family income, ZIP code, disability, language or race.”
Morial said that lawmakers must rewrite the bill and commit to strong federal oversight in education and equity in access to high quality instruction and resources for all students.
Morial continued: “This partisan bill, drafted with little input from civil rights partners, cannot be tweaked to meet the needs of the communities in which we serve. We believe that Chairman Alexander’s ESEA draft moves us backwards—it ignores equity, guts federal accountability and shifts resources away from children in most need.”
King echoed Morial’s concerns and said that the fear is that some of what has been proposed would be a step backwards from equity and opportunity.
“We know that for our kids, their best shot is if they have a high quality education that prepares them to be successful after they graduate from high school,” said King. “We have no future as a country if we don’t ensure that African American students get a high quality education, that Latino students get a high quality education, that our English language learners get a high quality education. Our future depends on ensuring that every student has the full range of opportunities.”
Black Press
OP-ED: For Us It’s Feel-a-Nomics
BLACKPRESSUSA NEWSWIRE — Consumer confidence is at its lowest level since 2014. The median household income in America is $87,460 but it takes a median income of $150,000 to buy a home. Affordable housing is sitting vacant because folks still can’t afford it particularly with the dramatic cuts to SNAP and Medicaid we saw in Trump’s “Big Ugly Bill.”
I often refer to the economic conditions we see in our Black community is Black-a-nomics. But that description is truly rooted in Feel-a-nomics: the economy that you can feel.
Feel-a-Nomics gets past the philosophical abstractions you hear about so much on the news that politicians use to paint a rosier picture than the reality you’re facing. Feel-a-Nomics doesn’t care about corporate profits or dividend projections because those earnings don’t trickle down to your wallet. It doesn’t pay any attention to inflated job numbers when we know that it takes at least two of those jobs to earn a living wage.
Feel-a-Nomics is the economy that affects every day of your life.
Foreclosure rates are skyrocketing up 21% for the first half of 2026 and car repossessions were up 43% as of January. That’s Feel-a-Nomics because it’s your home on the chopping block and that’s the car you need to get to and from your job.
Credit card debt is surging as more than half of Americans are forced to rely on credit cards to pay for basic needs like groceries, rent and utilities. Student debt has jumped since the Trump administration reversed course on Biden repayment and forgiveness plans. This unconstitutional war has brought us record high diesel prices and fertilizer costs along with 16 unnecessary American deaths with a Feel-a-Nomics impact of higher prices at the pump and the grocery store as it costs our farmers more not just to grow our food, but to send it to us too.
Consumer confidence is at its lowest level since 2014. The median household income in America is $87,460 but it takes a median income of $150,000 to buy a home. Affordable housing is sitting vacant because folks still can’t afford it particularly with the dramatic cuts to SNAP and Medicaid we saw in Trump’s “Big Ugly Bill.”
The MAGA healthcare cuts are piling on new premiums and high deductibles. High inflation, particularly at the gas pump and the grocery store, is cutting our legs from under us. The value of our dollar is shrinking at every turn and it doesn’t matter anymore if you want to get a second or third job because, according to another piss poor jobs report, the work just isn’t out there.
According to the Federal Reserve, the net worth of Black households is down 25%. That’s our home. That’s our community. Those are our families! That’s Feel-a-Nomics and, here in the Black community, it hurts. So let’s turn that pain into progress.
After gutting the Voting Rights Act and more, President Trump and the MAGA Congress has done everything they can to cripple Black progress and Black communities. They’ve picked our pockets and our bodies to the bone. But there’s something we can do about it.
The economics of voting are undeniable and, try as they might, they can’t keep us out of the voting booth. That’s why we have groups like State Voices, Repairers of the Breach, Common Cause, No Kings and more coming together to drive voter mobilization and participation. That’s why Repairers of the Breach is organizing 1,000 marches to the polls across the South and battleground states like North Carolina where 201,609 voters cast their ballots on Thursday’s first of early voting.
That’s a 46.7% increase in early voting from 2022. That’s huge! But it’s just the start.
We need a generational, Presidential year-type turnout if we’re going to turn this ship around and find the Feel-a-Nomics relief we need in our communities. That means we all have to do our part from the streets to the suites.
We need everyone from the PhDs to folks who don’t have a GED. We need the farmers and forklift drivers, college students to life students, front line workers for everyone who works on the line.
We need everyone.
We’ve all felt the impact of MAGAnomics and Trumpism. We’ve all felt the pain whether it’s that empty feeling looking at bills you just can’t pay no matter what you cut or the cramp in your stomach because you’re skipping meals trying to keep the lights on.
We’ve all felt the pain of these Feel-a-Nomics. But the good news is that we have an opportunity right now to do something about it. We have the opportunity to make a change at the ballot box.
But it’s going to take all of us to make it happen. It’s going to take every shoulder against the wheel to push back on the big money holding us down. It’s going to take all of us but we’ve done it before.
Are you ready to do it again?
Art
OP-ED: Is Creativity a Superpower in Early Education?
BLACKPRESSUSA NEWSWIRE — “This is not anything new, knowing that play is so critical to children, whether it’s dramatic play, building play, creative arts play or physical play,” said Hoisington, a STEM expert who taught preschool for decades. “But as soon as they hit kindergarten and first grade, there’s this dichotomy that sets in. Play is something you get to do after you do the learning when, in fact, we know that play is an incredible vehicle for learning.”
Singing the ABC song. Learning the days of the week from a nursery rhyme. Making a finger-painted collage of little handprints.
Arts education has always been center stage in early education because little children are naturally creative, filled with wonder and the burning desire to express themselves. Arts and crafts not only help nurture a child’s natural imagination, they also boost small motor skills, sharpen hand-eye coordination and feed the insatiable need to play.
“Children don’t just play, they learn fundamental skills through play,” said Daniel Mendoza, a California visual artist and specialist in early childhood education art practices. “Children are in a creative mindset all the time.”
While this may well be as true for teenagers as it is for toddlers, there is far more time and space allotted for playfulness in the early grades, when the crucial role of play in particular and creativity in general has long been a matter of common sense.
“Really, I’m just a common-sense professor, and somehow it became rogue,” said Kathryn Hirsh-Pasek, a professor of psychology at Temple University and an expert in the key role of play in learning. “What if we taught children the way we know the brain learns?”
Bringing joy back into the classroom is also what motivates Cindy Hoisington, an early childhood expert who specializes in reaching out to children from historically marginalized communities at the Education Development Center (EDC), a national education nonprofit.

“This is not anything new, knowing that play is so critical to children, whether it’s dramatic play, building play, creative arts play or physical play,” said Hoisington, a STEM expert who taught preschool for decades. “But as soon as they hit kindergarten and first grade, there’s this dichotomy that sets in. Play is something you get to do after you do the learning when, in fact, we know that play is an incredible vehicle for learning.”
Play, some experts suggest, may be the superpower of the young. A growing body of research suggests that play may even be a way to help close achievement gaps. One report, analyzing 26 studies from 18 countries, found that in communities from Rwanda to Ethiopia, children got higher learning boosts in literacy, motor skills and social-emotional development when attending child care centers that use a mix of instruction and free play as opposed to those focused solely on academics.
“Children are so naturally, intuitively ready with their curiosity, their motivation to explore the world and everything in it, to the point where that’s why the twos are so terrible, because you’re constantly chasing after them,” said Hoisington, who helps evaluate digital media for PBS. “Science, for instance, tends to have a bad rap as this dry body of knowledge that we have to learn, but really it’s a process of exploration that is very much integral with play.”
Tapping into that spirit of discovery with hands-on experiences is often best, experts say. Curiosity burns brightest in the early years, so letting kids loose to investigate the world is part of building a rich, play-based learning environment.
“Where young children are free to investigate by observing, touching and acting on the objects in their world,” said Deborah Stipek, an expert in early childhood at Stanford University. “This is how they learn about the world — for example, that some objects float and some sink. Through their own experimentation and observation, they may even arrive at hypotheses about the qualities that differentiate the two.”
From “The Wheels on the Bus” to “Baby Shark,” kiddos love to sing and love to learn, so why not teach through music? Singing the “Old MacDonald had a Farm” song can be educational, experts say, as well as a ritual for community building. Children can take turns deciding on which animal to pick, which builds vocabulary as well as sharing skills.
“Young children learn best by doing,” said Stipek. “Counting objects is better than counting dots on a worksheet because they can move the objects to help them keep track of how many they have counted. Worksheets are not all bad. They can provide opportunities to practice and consolidate skills. But children don’t develop new skills doing worksheets, and they are typically not nearly as engaging and fun.”
Tracing the alphabet in shaving cream or making tin-foil sculptures may seem like basic exercises, but they often teach sophisticated concepts. Playing make-believe games can teach numerous skills at once. Pretend restaurants need someone to write a menu, calculate a bill and greet diners, fostering literacy, numeracy and special-emotional learning all in one game, Hoisington notes.
Songs are a clever way to remember stuff because they make memorization easy and fun for little ones. Melodies and rhymes make the most of our limited working memory to help children embed basic facts into their long-term memory, bolstering depth of cognition.
“I still sing the ABC song in my head sometimes, if I want to know which letter comes before which letter,” admits Hoisington.
What’s often missed in the discussion of the role of play is that older children also need time for creativity and free play, as well as the arts. While there is much talk about the need to engage students, there is little focus on low-hanging fruit like increasing time for arts, sports and recess. Putting too much emphasis on academic skills in isolation undercuts the love of learning, some warn.
“Kids try to buck it, but certainly by first grade we’ve started to ruin them,” said Hirsh-Pasek. “We pound the curiosity right out of kids.”
Mendoza firmly believes teachers should be guides to adventure instead of taskmasters.
“You don’t have to be a dictator,” as he puts it, “you can be a Sherpa.”
So, why doesn’t the role of play get more respect in education? Why do we emphasize test scores over deep learning?
“We got to this place because people are scared,” said Hirsh-Pasek. “They’re feeling like they’re losing control, and they want to make sure their kid is ahead. We push it younger and younger and younger, and as we do that, we’re creating a situation where our kids are anxious wrecks and the parents are anxious wrecks.”
Some experts suggest that children need more time for play and creativity in the wake of the pandemic, not less. Credit: Lillian Mongeau / EdSource
Too few teachers and parents are aware that play helps build the architecture of the growing brain, experts say.
“Play is not frivolous; it enhances brain structure and function and promotes executive function (i.e., the process of learning, rather than the content), which allow us to pursue goals and ignore distractions,” as an American Academy of Pediatrics report put it. “When play and safe, stable, nurturing relationships are missing in a child’s life, toxic stress can disrupt the development of executive function and the learning of prosocial behavior; in the presence of childhood adversity, play becomes even more important.”
Some experts fear that the laser focus on falling test scores in recent years has led to a decrease in playful learning. They suggest that children need more time for play in the wake of the pandemic, not less. Amid the crisis of chronic absenteeism, engaging students on a compelling level may be more vital than ever.
Creativity is the secret formula, experts say, in a world where machines will always compute faster than humans. Drill and kill won’t help children master high-level intellectual inquiry and conceptual analysis.
“You have to ask yourself, what’s it going to take to outsmart the robots?” as Hirsh-Pasek put it. “We need kids who don’t just memorize and take tests well, which AI will do better than our kids ever will. We need kids to be explorers and problem solvers.”
Black Press
Mayor Barbara Lee Holds Special State of the City Address in Deep East Oakland
In partnership with Rise East and the 40×40 Council, Oakland Mayor Barbara Lee held a special 2026 State of the City East Oakland community conversation on Oct. 14.
The purpose of bringing a State of the City address directly to the community was to celebrate East Oakland, highlight the work underway, and look ahead to what neighbors, local businesses, youth, funders, community organizations, and partners can accomplish together.
Held at the Roots Community Health/Parker Elementary School Campus at 7929 Ney Ave., the event was emceed by special guest Mark Curry, Oakland native, comedian, and actor.
Lee shared how Rise East and the 40×40 Council have brought together the knowledge, relationships, and resources of people and organizations committed to East Oakland.
Residents bring lived experience, community organizations bring trusted relationships and philanthropy, and businesses bring resources and opportunity, she said, then turned to the government’s role: public investment, services and policy.
But, Lee intoned, City Hall has a responsibility to help connect those efforts.
“I am committed to listening to residents, working across departments and sectors, and helping open doors to opportunity. We must connect neighborhood priorities to the decisions we make about housing, economic development, safety, health and our young people.
City Hall “must be accountable for the results,” Lee said. “The measure of success is what families experience: greater stability, more opportunity and a stronger sense that they belong and have a future here.
“Tonight is an opportunity to listen to the leaders doing this work, learn what is making a difference and identify where we can do more together,” the mayor said.
Lee went on to moderate a ‘fireside chat’ on the theme: Building Oakland’s Future Together — From Neighborhood Investment to Community Empowerment with:
- Selena Wilson, CEO, East Oakland Youth Development Center
- Greg Hodge, CEO, Brotherhood of Elders
- Carolyn “CJ” Johnson, CEO, Black Cultural Zone
- Dr. Noha Aboelata, CEO, Roots Health Center
Mayor Barbara Lee’s media relations department provided this report.
Black History
Practitioners of African Traditional Spirituality Offer Ancestral Reverence Ritual Oct. 31
The Council for Global Ancestral Reverence will host “Ancestral Souls Rising” from Oct. 31 to Nov. 2, featuring a three-day gathering of prayer and discussion. Led by elders and priests across the African diaspora, the seventh annual ritual honors those lost without traditional rites while addressing current social challenges. This year’s event connects ancestral wisdom with contemporary issues, including a two-day conversation inspired by Afro-Beat music focused on Black community solidarity and the sacred importance of voting. Read more for details on the ritual schedule and participants.
The Council for Global Ancestral Reverence (C4GAR), a group of elders who practice African traditional spirituality, will lead a three-day gathering of prayer and discussion from Oct. 31-Nov. 2.
Called ‘Ancestral Souls Rising,’ the council members and 21 priests will lead the prayers from many parts of the African diaspora: Africa, Portugal, and across the U.S. from Maryland to the Bay Area.
Now in its seventh year, the annual ritual began during the 2020 pandemic when hundreds of thousands of people died alone and were buried in mass graves without rites and rituals according to loved ones’ traditions.
This prayer event was and is intended to give peace to the departed and comfort for the living who still mourn. Each year, we gather names of new ancestors from living elders to elevate them into the “Great Hall of the Titans.”
In ensuing years, C4GAR added themes to the prayer gathering that referenced current events. In 2024, before the consequential presidential election, C4GAR called on people to vote, invoking the memory of Civil Rights Movement heroes and heroines like John Lewis, who urged “Good Trouble,” and Fannie Lou Hamer, who famously declared that she was “sick and tired of being sick and tired.”
The day of global Prayer on Oct. 31 will be followed by a two-day conversation inspired by “The Blueprint,” an Afro-Beat song by UyiosaEl, to write our new blueprint that supports solidarity and action in the Black community.
“Our elders have, for many generations, known the power of prayer, ritual and breath,” the council said in a statement.
It was and is their intention, then, to use the cultural wisdom, the gift of prayer “and the most sacred thing we have, our breath, to send energy into the world that invokes and honors our ancestors,” the council statement continued.
“Doing this creates a vibration that protects us and employs their ancient wisdom for the well-being of our communities,” the elders said.
The councilmembers, all over the age of 60, recognize that what is now history for so many was once their lived experience. And that history, those joys and sorrows, are now in their bodies.
To them, the uttered prayer and the sacred breath are oaths to an unfolding future that people can still shape.
The council members are Dr. Iyabeji Cathy Royal, Iyalocha Jennifer Dillard, Manbo Charlene Desir (Florida), Nana Sula Spirit (Louisiana), Baba Obafemi Feyemi, Ohen Nedra T. Williams, and Iyalocha Wanda Ravernell-Stewart Emeritus (Oakland).
This year, they also encourage everyone within their reach to VOTE because it is not only a secular and political act, but a sacred one. Remember, the ancestors were denied that right and died for it.
For tickets, go to:
Black Press
It’s Time to Lose Weight Before the Holidays
Licensed internist Dr. H. Geoffrey Watson has joined gastroenterologist Dr. Ralph Peterson at Oakland’s MacArthur GI to address the rising obesity epidemic. With U.S. obesity rates reaching 42.4%, the clinic offers supervised weight-loss programs and screenings for fatty liver disease. Treatments include dietary counseling and various medications, such as GLP-1 receptor agonists, which regulate digestion and appetite. As certain populations continue to be disproportionately affected by chronic health conditions, medical experts are highlighting new tools available to help patients reach their goals before the holiday season. Read more.
Dr. H. Geoffrey Watson, a licensed internist, has joined renowned gastroenterologist Dr. Ralph Peterson at MacArthur GI in Oakland to address obesity, provide supervised weight-loss programs including GLP-1 therapy, and screen for and treat fatty liver disease.
The Obesity Epidemic
Obesity is associated with numerous chronic health problems, including hypertension, diabetes, heart disease, sleep apnea, asthma, depression, joint disorders, fatty liver disease, and high cholesterol. Its causes include genetics, environment, stress, medication side effects, hormonal imbalances, and other factors.
Since 1999, the prevalence of obesity in the United States has risen from 30.5% to 42.4%. Childhood obesity rates are also climbing, with approximately 19.3% of children and adolescents now affected.
Measuring Obesity: Body Mass Index
Obesity is measured using a formula called the Body Mass Index (BMI). You can calculate your own BMI on most smartphones by searching “BMI calculator” and entering your height and weight. A BMI of 25 to 29.9 is classified as overweight, and a BMI of 30 or greater is classified as obese.
Populations Disproportionately Affected
Obesity affects certain populations at higher rates. Among U.S. adults, obesity prevalence is 49.9% in Black adults, 45.6% in Hispanic adults, 41.4% in White adults, and 16.1% in Asian adults.
Treatment Options
A variety of treatments are available for obesity, including dietary counseling, exercise programs, bariatric surgery, and anti-obesity medications.
Common oral medications include:
• Adipex (phentermine): A stimulant that works by suppressing appetite.
• Contrave (bupropion/naltrexone): A combination of an antidepressant and an anti-addiction medication that helps control appetite and cravings.
• Qsymia (phentermine/topiramate): A combination of a stimulant and an anti-seizure medication that reduces appetite and cravings.
GLP-1 Receptor Agonist Therapy
Glucagon-like peptide-1 (GLP-1) receptor agonists were originally approved to treat type 2 diabetes. GLP-1 is a hormone produced naturally by the body that regulates digestion, blood sugar, and appetite by communicating with GLP-1 receptor cells throughout the digestive tract. These medications reduce cravings, appetite, and food intake by influencing the hunger hormones ghrelin, which stimulates hunger, and leptin, which signals fullness.
What We Offer
Drs. Peterson and Watson provide FDA-approved tirzepatide injections, a GLP-1 receptor agonist medication indicated for weight management. Each patient receives a comprehensive history and physical examination to ensure the safety and appropriateness of the medication as part of an overall weight-loss protocol. Dr. Peterson also offers ultrasound screening for fatty liver disease.
We look forward to helping you reach your weight-loss goals and feel your best this holiday season.
H. Geoffrey Watson, M.D., runs the MacArthur GI Clinic at 10520 MacArthur Blvd., Oakland, CA. He can be reached at (510) 562-7467.
Black Press
Trader Vic’s Returns to Its Oakland Roots
Trader Vic’s, the internationally recognized brand and birthplace of the original Mai Tai, has officially returned to its roots in Oakland. Originally founded in 1934 on San Pablo Avenue before moving to Emeryville, the hospitality giant has launched Trader Vic’s Outpost at Oakland International Airport’s Terminal 2. The new full-service location offers travelers breakfast, lunch, dinner, and cocktails in a 108-seat space designed to celebrate the city’s status as a top national food destination. Visit the website to read more.
Oakland has always been a city of innovators, entrepreneurs, visionaries, and world-class hospitality. Trader Vic’s—the birthplace of the original Mai Tai – first opened in Oakland back in 1934 on San Pablo Avenue, long before becoming an internationally recognized global brand.
More than 50 years after it moved to Emeryville, Trader Vic’s is returning to its roots. Oakland Mayor Barbara Lee touts the return as another victory for Oakland.
“My administration is deeply committed to backing businesses like Trader Vic’s and Plum Market—partners who invest in our city, uplift our local workforce, and support thousands of local jobs,” Lee said.
The latest Trader Vic’s – called Trader Vic’s Outpost – is located at the Oakland International Airport in Terminal 2 near Gate 25 and had a soft opening in August.
With 108 dining seats, 28 bar seats and a counter for standing-room customers, travelers from around the world can have a full-service restaurant and bar experience or take-out for those with planes to catch.
Open from 6 a.m. to 10 p.m., breakfast, lunch, dinner, cocktails will be served.
Trader Vic’s returning to its roots confirms Condé Nast’s decision to name Oakland the #1 Food City in America two years in a row, and just earlier this month, ranked Oakland #6 on their list of Best Cities in the U.S.!
“The opening at OAK is incredibly meaningful for us,” said Rhett Rosen, CEO of Trader Vic’s Hospitality Group, according to the company website. “Trader Vic’s was born in the Bay Area, and this new location gives us the chance to welcome travelers with a taste of that original spirit before they take off. It brings together everything people love about Trader Vic’s — great cocktails, flavorful food, warm hospitality and a little sense of escape — in a place that connects Oakland to the world.”
Trader Vic’s is an Oakland institution and one of the region’s most recognizable hospitality brands, said Port of Oakland Director of Aviation Craig Simon on the web site.
“Travelers are increasingly seeking dining options that are memorable, locally rooted, and uniquely representative of the communities they are visiting. Trader Vic’s delivers all of that while providing a high-quality food and beverage experience for our guests. We are proud to welcome this hometown favorite to Terminal 2,”
The original Trader Vic’s in Oakland:
In 1934, with an investment of $500, Bergeron opened his initially small restaurant at 65th Avenue and San Pablo, serving comfort foods for lunch and dinner and beers and whiskeys. As his clientele grew, so did his restaurant, expanding space and menu options. After visiting this establishment, famed San Francisco Chronicle columnist Herb Caen proclaimed that the “best restaurant in San Francisco is in Oakland.”
There were as many as 25 franchises worldwide, including the U.S. Trader Vic’s is now headquartered in Martinez.
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