Sports
NCAA Board Hands 5 Biggest Conferences More Power

Wake Forest University president Nathan O. Hatch, chair of the NCAA board of directors, gestures while speaking at NCAA headquarters in Indianapolis, Thursday, Aug. 7, 2014. The NCAA Board of Directors overwhelmingly approved a package of historic reforms Thursday that will give the nation’s five biggest conferences the ability to unilaterally change some of the basic rules governing college sports. (AP Photo/Michael Conroy)
MICHAEL MAROT, AP Sports Writer
INDIANAPOLIS (AP) — The biggest schools in college sports are about to get a chance to make their own rules.
The NCAA Board of Directors voted 16-2 on Thursday to approve a historic package of changes that allows the five richest football conferences — the ACC, Big Ten, Big 12, Pac-12 and SEC — to unilaterally change some of the rules that have applied to all Division I schools for years. Representatives from those leagues representing 65 universities will also benefit from a new, weighted voting system on legislation covering the 350 schools in Division I.
The five largest leagues contend they need more flexibility to solve the day’s hottest controversies, including recruiting and health insurance, and complained long and loud over the past two years that they face more scrutiny than everyone else.
If the decision survives a 60-day override period, the transition to the new system could begin in January.
“It does provide degrees of autonomy for the five high-resource conferences,” said Wake Forest President Nathan Hatch, the board chairman and a key architect of the plan. “This is not complete autonomy. We’re still part of Division I, but I think it allows us to provide more benefits to student-athletes.”
A handful of university presidents who spoke at NCAA headquarters after the vote agreed on one thing: Paying athletes to play is off the table. And it’s very unlikely that the five leagues will design their own policies when it comes to infractions.
But there’s a good chance the five leagues will take steps to add money to scholarships or craft an athlete stipend intended to help cover the so-called full cost of attending college — costs beyond tuition, room and board and books and supplies. That will be millions more in spending by leagues that are already partners in multimillion-dollar TV contracts to show off their top sports of football and basketball.
It is certainly a dramatic new start for an organization that has come under increasing criticism.
Already this year, the NCAA has agreed to settle two lawsuits for a combined $90 million and still awaits a judge’s decision on a federal lawsuit in which plaintiffs led by Ed O’Bannon have argued college sports’ amateurism rules are anti-competitive and allow the organization to operate as an illegal cartel. Also pending is a decision by the National Labor Relations Board on whether Northwestern football players can form what would be the first union for college athletes in U.S. history.
While NCAA leaders acknowledge the new system may not quash every legal case or argument, those who helped draft this proposal believe it will give prominent schools greater leeway in addressing the amateurism model and other concerns.
“I think we sometimes have to go back to why do people file lawsuits?” said Kansas State President Kirk Schulz, who worked on the plan. “It’s because they can’t get the action they want. It (autonomy) is going to help with some things, not all.”
Commissioners and school leaders from the power conferences have until Oct. 1 to create a wish list of areas where they want autonomy.
Any items that make the list would require majority approval from three of the five leagues and still will need the OK of at least 12 of the 20 presidents or chancellors on the expanded board of directors. Then, one representative from each of the 65 schools in the power-five leagues and three student-athletes from each conference would vote on each item. Passage would require 48 of the 80 votes and a simple majority of support from schools in at least three of the five conferences or a simple majority of all votes (41) and a simple majority from schools in four of the five leagues to pass.
NCAA President Mark Emmert also said the board could veto an autonomous rule change if it goes too far. He described that situation as “rare.”
The No. 1 priority heading into October is expanding scholarships to cover up to the full cost of attendance. Legislation to give athletes an additional $2,000 to cover college expenses was approved by the board in October 2011 but was overridden later after complaints from smaller schools, spurring the effort to pass the autonomy reforms.
South Carolina President Harris Pastides also said he will support limitations on practice times and contact in football workouts. UCLA President Gene Block wants to provide better counseling for athletes who are contemplating turning pro and helping those who do turn pro and later return to school.
The big question now is whether another override movement could derail the changes. If 75 schools sign the override measure, the board must take a second look at the plan. If 125 schools oppose the plan, it would be suspended until the board schedules a vote to reconsider.
“I think the process has been so inclusive and thoughtful that no one will be surprised with this outcome today,” Emmert said when asked if he worried about an override. “That doesn’t mean everyone agrees with it. But I think as people learn more about it, come to understand it, they will be more supportive. The more you look at it, the better it gets, I think.”
The new system gives the five richest leagues nearly twice as much voting power (37.5 percent) as any other group on the new council, where most legislation will be approved or rejected. The five other Football Bowl Subdivision leagues would account for 18.8 percent while the second-tier Football Championship Subdivision and non-football playing schools would split up another 37.5 percent of the vote. Athletes and faculty will account for the rest.
Critics worry that the impact will create an even greater split between wealthy leagues and everyone else in the college athletics’ arms race.
“I think it’s going to be great for those five conferences and that’s about it,” said Gerald Gurney, president of The Drake Group, an NCAA watchdog. “I don’t think it’s going to be a good step for non-revenue sports or for Title IX. We are going to get into a new phase of competition, and there will be no holds barred.”
Even some of those who helped draft the legislation, such as Rice President David Leebron, said they do worry about the widening gap between haves and have-nots.
But they also want a chance to adopt some of the rules from the new NCAA power brokers, too.
“I think that’s important to examine,” said Wright State President David Hopkins, whose school plays in the Horizon League. “At least we want to have the opportunity to work and choose what we decide (on the autonomous issues).”
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Online:
NCAA reforms: https://www.ncaa.org/about/resources/media-center/news/board-adopts-new-division-i-structure
Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Black Press
NCCU Ramping up for the 89th Ultimate Homecoming Experience
NORTH CAROLINA CENTRAL UNIVERSITY – CAMPUS ECHO — N.C. Central University is preparing for its 89th Ultimate Homecoming Experience, a week-long celebration. Thousands of students, family, friends, and alumni are expected to gather on campus for festivities including the Homecoming Countdown, parade, Miss and Mister NCCU Coronation, concerts, and the football game.
This Saturday N.C. Central University will kick off its 89th Ultimate Homecoming Experience — a week-long celebration bringing thousands of students, family, friends and alumni to campus.
This year’s festivities include the Homecoming Countdown, parade, Miss and Mister NCCU Coronation, concerts and the football game.
The number of visitors to the football game on Saturday, Oct. 10 is expected to reach at least 10,000 — O’Kelly Riddick Stadium’s capacity, with NCCU’s recent enrollment increase of more than 10,000 students.
The Eagles will face William & Mary after playing against the Campbell University’s Fighting Camels on Oct 3.
Students are already expressing excitement for the upcoming festivities.
“I’m excited for homecoming because I can meet alumni and go outside and party with my fellow eagles,” Digital Filmmaking junior Rhese Gardner said. “I’m also really looking forward to the Greek Bowl because there’s a lot going on.”
He added that even though he’s disappointed this semester’s Oil Spill was canceled, he’s still excited for the other events like the parade and concerts.
Here is a list of the week’s on-campus events:
- Oct. 3 – Homecoming Countdown
- Oct. 4 – Gospel Concert
- Oct. 5 – Coronation of Miss and Mister NCCU
- Oct. 6 – 10:40 Break
- Oct. 6 – Homecoming Experience Showcase
- Oct. 7 – Fried Chicken Wednesday
- Oct. 7 – Festival Block Party
- Oct. 7 – Late Night Breakfast
- Oct. 8 – Back to the Nest Young Alumni Mixer
- Oct. 8 – Old School Greek Stroll Off
- Oct. 8 – Hip-Hop Concert
- Oct. 9 – Step Show
- Oct. 10 – Football Game
The post NCCU ramping up for the 89th Ultimate Homecoming Experience first appeared on Campus Echo Online.
Based on reporting by North Carolina Central University – Campus Echo.
Black Press
Jaguars Do Better: Top of Ladder or Resting at the Bottom
SOUTHERN UNIVERSITY – SOUTHERNDIGEST — Southern University received a No. 48 ranking in the U.S. News annual HBCU rankings for 2027, tying with Bethune-Cookman University, Philander Smith College, Savannah State University, Stillman College, and West Virginia State University.
On September 22, U.S. News released its annual HBCU rankings for 2027. Southern University was ranked No. 48, tying with Bethune-Cookman University, Philander Smith College, Savannah State University, Stillman College, and West Virginia State University. When I first saw the ranking, I had mixed feelings about where Southern was ranked. Did I feel like Southern needed to be ranked No. 48? Yes and no. On one hand, I understand how the university received that ranking based on the factors U.S. News uses for their rankings. On the other hand, when I look at some of the other schools that ranked higher than Southern, in my humble opinion, we should have been ranked higher.
To understand why Southern was ranked No. 48, it is important to look at the factors U.S. News uses for their rankings. The rankings consider graduation rates, freshman retention rates, financial resources, faculty information, peer assessments, and student outcomes after graduation. I understand why these factors matter because they can indicate how well a university supports its students, prepares them for life after college, and how students can benefit from attending that institution.
One of the biggest factors affecting our ranking is our graduation rate. The graduation rate measures how many first-time, full-time, degree-seeking students complete their degree within four years. Based on my research, the newest official data available from Southern lists the four-year graduation rate at about 10%. Even though that number is concerning, I believe that number needs more context. Some of Southern’s major programs, including Engineering, can take students five years to complete because of their demanding requirements and how their degree flowcharts are set up. So, while the four-year graduation rate is something Southern needs to improve, I don’t think it tells the whole story of how long it takes every Southern student to graduate.
Another issue is admissions. Southern University talks frequently about the “Southern Standard,” but I think there needs to be more consistency between the standard we expect and the students we admit. Southern should continue providing the opportunities it already provides, but I also believe the university should try to recruit more students who have already shown that they can uphold a certain academic, personal, and professional standard. Additionally, students who are admitted should receive the support and resources they need to succeed.
Overall, I understand why Southern was ranked No. 48, but in my opinion, we could and should be higher. The ranking shows areas where Southern needs to improve, but it should not define the university as a whole. Instead, it should encourage Southern to look at admissions, student support, graduation rates, career opportunities, and whether every major receives the attention it deserves. Southern is more than just a number, but if we want that number to change, we have to be willing to look honestly at what is behind it, including making sure that strong programs like Nursing and Engineering continue to provide opportunities while majors such as Agriculture, Criminal Justice, Education, and Social Sciences receive the same attention and opportunities for their students. At the end of the day, the goal should not only be to move up in the rankings, but to ensure every student at Southern has the support, accessibility to opportunities, and resources they need to succeed, not only while attending Southern, but in their future post graduation careers.
Based on reporting by Southern University – SouthernDIGEST.
Sports
NFL: Bryce Young is Proving “Patience is a Virtue”
Bryce Young threw for 329 yards and two TDs as the Panthers beat the Lions 32-26 on Sunday Night Football. Is an MVP candidate emerging?
Romans 12:12 says, “Rejoice in hope, be patient in tribulation, be constant in prayer.” On Sunday night, the Carolina Panthers proved patience pays. Quarterback Bryce Young threw for 329 yards and two touchdowns as the Panthers defeated the Detroit Lions 32-26 during NBC Sports’ Sunday Night Football, the first time the Panthers were featured since 2015. And for large portions of that game, the score did not accurately indicate how dominant Bryce actually was.
Young was in total control. Calm. Decisive. Dialed in on every read. Detroit’s defense couldn’t stop a line of ants, and he shredded it anyway. It was the same point guard I photographed at Alabama not so long ago, only now with an NFL offense in his hands.
Tetairoa McMillan had 14 catches for 192 yards and two touchdowns. All the more remarkable considering Carolina was without Jalen Coker and Xavier Legette.
The numbers back it up. Through four games, Young has 1,268 yards, nine touchdowns, two interceptions, and a completion rate near 63%. Against Detroit, he hit 70%. He leads the league in passing first downs (63), completions of 10-plus yards (55), completions of 25-plus yards (13), and deep passing yards (321). His nine touchdown passes are tied for third.
So, is an MVP candidate emerging?
“Yeah, I heard it,” Young said. “In the moment, you’re just focusing on executing and trying to move the team. Obviously, a huge blessing, the support, and I mean the Bank tonight was electric. They caused some false starts. They made it hard on them, and when the Bank’s rocking like that, we take a lot of pride in that. So I’m super, super grateful for the fans.”
Yes, the Panthers have only faced the Bears, Falcons, Browns, and Lions. But Young is making the most of it. He’s building on what offensive coordinator Brad Izdik put in place: get the ball out on time and make the right read on every snap.
The critics have continually said of Young: he’s too short, he’s too light, he isn’t strong, he’s injury-prone, and he’s a bust. However, a quarterback in the NFL is only as good as the structure surrounding him. In four years, Young was sacked 128 times (including 10 this season). However, Young’s (and Carolina’s) perseverance is paying off.
During the bye week, Young and the Panthers will be reminded of Galatians 6:9. It says, “And let us not grow weary of doing good, for in due season we will reap, if we do not give up.”
Sports
WNBA Playoffs: DeWanna Bonner and Atlanta Dream dominate on defense, Win Game 1
ATLANTA — DeWanna Bonner scored 23 points, and Jordin Canada added 25 points as the Atlanta Dream defeated the New York Liberty 92-82 at State Farm Arena on Sunday afternoon. Defensive Player of the Year Angel Reese contributed 17 points, seven rebounds, four steals, and three blocks.
This victory marked Atlanta’s first semifinal win since 2018, leaving them the only undefeated team remaining in the postseason. The Dream are currently on an eight-game winning streak, dating back to the regular season. Bonner’s addition on August 27th provided crucial veteran leadership as they pursue a potential championship.
“DB got into us at halftime, I’ll just say that,” said guard Jordin Canada. “We knew we didn’t play our best in the first half. We just weren’t aggressive enough on the defensive end or the offensive end. We talked about a second-half surge and emphasized that the first three minutes of the second half would be really important, so we came out ready to go.”
The Dream capitalized on New York Liberty turnovers, scoring 32 points off them, including 16 in the third quarter.
“We tried to get her a couple of times, but it just never worked out,” said Dream head coach Karl Smesko, referring to Bonner. “I thought she was exactly what we needed. Not just because she is a veteran presence, but because she still plays like she did tonight. That was a huge performance. Whenever we needed a play, she made it.”
Meanwhile, New York’s Sabrina Ionescu scored 27 points. “They increased their defensive pressure, and we were driving into lanes without creating good outlets for our teammates,” said Ionescu. “We’ll review the film and understand that points off turnovers really matter, especially against a team that thrives on them.”
Atlanta’s Allisha Gray injured her hand in the first quarter but returned to the bench after her ring finger and pinkie were taped up.
Game 2 will take place back at State Farm Arena in Atlanta on Wednesday before the series moves to New York for Game 3 on Friday and, if necessary, Game 4 on Sunday.
- Angel Reese signs autographs after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Harry The Hawk performs during halftime of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- The WNBA Playoffs logos are displayed during Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- A young Atlanta Hawks fan waves a rally towel during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese walks to the defensive end of the floor during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- The WNBA logo is displayed during Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Rhyne Howard of the Atlanta Dream signs autographs after Game 1 of the WNBA Semifinals between the New York Liberty and the Atlanta Dream on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jordin Canada of the Atlanta Dream drives the ballduring the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- TaHina Pao Pao and members of the Atlanta Dream celebrate during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese walks to the defensive end of the floor during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- (Photo: Itoro N. Umontuen/Black Press USA)
- Jordin Canada of the Atlanta Dream lays the ball up during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- DeWanna Bonner (24) attempts a shot during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Yung Joc performs during halftime of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Alyssa Thomas walks off the court after Game 1 of the WNBA Semifinals between the New York Liberty and the Atlanta Dream on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese signs autographs after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- DeWanna Bonner (24) attempts a shot during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese asks for an official review during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese initiates the offense during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jordin Canada of the Atlanta Dream lays the ball up during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jonquil Jones and Angel Reese jump the ball starting Game 1 of the WNBA Semifinals on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jonquel Jones is guarded by Angel Reese during the first half of Game 1 of the WNBA Semifinals on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- The WNBA logo is displayed during Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- DeWanna Bonner attempts a layup during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese takes a selfie with a fan after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
Sports
Angel Reese Wins 2026 WNBA Defensive Player of the Year
Angel Reese is the 2026 WNBA Defensive Player of the Year. See how the Atlanta Dream star’s rebounding records and elite defense earned the award.
Atlanta Dream star Angel Reese has been named the 2026 WNBA Defensive Player of the Year; the honor was announced Thursday afternoon. Reese edged out Golden State Valkyries guard Gabby Williams, who finished second with 20 votes. Las Vegas Aces standout A’ja Wilson placed third. Wilson won the award in 2022 and 2023, and last season she shared it with Minnesota Lynx forward Alanna Smith.
In her first season with the Dream, the three-time All-Star helped Atlanta reach the WNBA semifinals for the first time since 2018.
Reese said she wants her teammates to share in the moment. “I have the trophy, but I definitely want Jordin [Canada] and Rhyne [Howard] to sign it because I think they deserve it just as much as I do,” she said. “I’m grateful for Atlanta, I’m grateful for my teammates and my coaches and all the supporting staff that supports us. This is just the beginning.”
Reese Leads the WNBA in Defensive Win Shares
Reese’s defensive impact showed up across the board. She led the league in Defensive Win Shares (3.39) and ranked fourth in defensive rating (100.0). Atlanta gave up 7.9 fewer points per 100 possessions with her on the court, the biggest defensive on/off swing among Dream rotation players.
Defensive Rebounding Fuels Atlanta’s Defense
Reese also finished the possession. She grabbed 7.3 defensive rebounds per game, fourth-most in the league, and Atlanta held opponents to a league-low 9.5 second-chance points per game.
Record-Setting Rebounding Season
Her work on the glass produced a historic year. Reese became the first player in WNBA history to reach 500 rebounds in a season, and she set single-season records for total rebounds, offensive rebounds, and double-doubles. She also set the league’s single-game rebounding record with 26 boards.
The WNBA named her its Peak Performer as the league’s top rebounder. She also became the first Dream player to win Eastern Conference Player of the Week three weeks in a row.
Black Press
A Viral Moment with Purpose: Keep Your Head Up Gives Back
JACKSONVILLE FREE PRESS — An encouraging exchange between Jacksonville Editor Lynn Jones and Jaguars Coach Liam Coen quickly went viral, gaining national and international attention. The Jacksonville Free Press transformed this moment into an opportunity, creating “Keep Your Head Up” T-shirts.
What began as a few encouraging words to Jacksonville Jaguars Head Coach Liam Coen has grown into a community message – and a way to help nurture the next generation of journalists.
Earlier this year, Jacksonville Editor Lynn Jones offered spontaneous encouragement, telling him to ‘keep your head up’ and ‘keep it going.’ The exchange quickly went viral, gaining national and international attention across television sports programs, podcasts, social media and online video platforms.
The Jacksonville Free Press turned the unexpected attention into an opportunity to give back, creating “Keep Your Head Up” T-shirts inspired by Jones’ words. Hundreds of shirts have since been sold, with proceeds benefiting the Jacksonville Free Press Journalism Fund, which supports efforts to nurture, encourage and develop future journalists.
For Hammock and Bolden, the words extend beyond football. They said the message also serves as a reminder to their families to remain positive and keep moving forward through life’s victories and setbacks.
The shirts have allowed a fleeting viral moment to produce a more lasting impact. Proceeds from sales are helping support a fund focused on creating opportunities for aspiring journalists and encouraging young people to learn the importance of storytelling, community news and documenting history.
Based on reporting by Jacksonville Free Press.
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