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Initial Common Core Goals Unfulfilled as Results Trickle In

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COMMON CORE 4

Christine Armario, ASSOCIATED PRESS

 

 

LOS ANGELES (AP) — Results for some of the states that participated in Common Core-aligned testing for the first time this spring are out, with overall scores higher than expected. But they are still below what many parents may be accustomed to seeing.

Full or preliminary scores have been released for Connecticut, Idaho, Missouri, Oregon, Vermont, Washington and West Virginia. They all participated in the Smarter Balanced Assessment Consortium, one of two groups of states awarded $330 million by the U.S. Department of Education in 2010 to develop exams to test students on the Common Core state standards in math and English language arts.

Scores in four other states that developed their own exams tied to the standards have been released. The second testing group, the Partnership for Assessment of Readiness for College and Careers, is still setting benchmarks for each performance level and has not released any results.

Even when all the results are available, it will not be possible to compare student performance across a majority of states, one of Common Core’s fundamental goals.

What began as an effort to increase transparency and allow parents and school leaders to assess performance nationwide has largely unraveled, chiefly because states are dropping out of the two testing groups and creating their own exams.

U.S. Education Secretary Arne Duncan told state leaders in 2010 that the new tests would “help put an end to the insidious practice of establishing 50 different goal posts for educational success.”

“In the years ahead, a child in Mississippi will be measured against the same standard of success as a child in Massachusetts,” Duncan said.

Massachusetts and Mississippi students did take the PARCC exam this year. But Mississippi’s Board of Education has voted to withdraw from the consortium for all future exams.

“The whole idea of Common Core was to bring students and schools under a common definition of what success is,” said Tom Loveless, a senior fellow at the Brookings Institution. “And Common Core is not going to have that. One of its fundamental arguments has been knocked out from under it.”

No Child Left Behind, President George W. Bush’s signature education law, requires states to test students each year in math and reading in grades three to eight and again in high school. Congress has been debating ways to overhaul the law. The House and Senate have approved differing versions this summer that would maintain the testing requirement but let states decide how to use the results.

The Common Core-aligned tests fulfill the federal requirement, yet are significantly different from the exam that students are accustomed to taking.

Rather than paper-and-pencil multiple choice tests, the new exams are designed to be taken by tablet or computer. Instead of being given a selection of answers to choose, students must show how they got their answer. Answer correctly and get a more difficult question. Answer incorrectly, get an easier one.

Field tests administered last year indicated that a majority of students would not score as proficient in math and reading on the tests. So this summer, states have braced for the results, meeting with parents and principals to explain why the results will be different.

At Los Angeles Unified School District, Cynthia Lim, executive director of the Office of Data and Accountability, said the preliminary results received by the nation’s second largest district are “lower than what people are used to seeing.” District officials are consulting with school leaders about how to explain to parents and students that new test results should not be compared with old ones.

“I think we are getting richer information about student learning,” she said.

Overall, the statewide scores that have been released are not as stark as first predicted, though they do show that vast numbers of students do not qualify as proficient in math or reading.

In Idaho, nearly 50 percent or more of students tested were proficient or above in English language arts. The results were lower for math: less than 40 percent were proficient in five grade levels. In Washington, about half of students across the state earned proficient scores. In Vermont, English proficiency scores hovered below 60 percent and dipped to as low as 37 percent in math.

States using the Smarter Balanced tests are using the same cut scores but different descriptors. What is “below basic” in one state might be “slightly unprepared” in another.

Initially, Duncan said the department would ask the two consortia to collaborate and make results comparable. But while the Smarter Balanced test has four achievement levels, the PARCC exam will have five.

When the testing groups were created, PARCC was a coalition of 26 states and Smarter Balanced 31; some states belonged to both. This year, 11 states and the District of Columbia took PARCC exams. Arkansas, Mississippi, and Ohio have since decided to withdraw from the exams. Eighteen states participated in the Smarter Balanced test this year. Of those, three states have since decided to abandon one or all of the grade level tests.

“It’s always disappointing to have a state drop out,” said Kelli Gauthier, a spokeswoman for Smarter Balanced. “But we feel really confident in the group that we have.”

Sarah Potter, communications coordinator for the Missouri Department of Elementary and Secondary Education, said the frequent changes in which test will be given and what students will be tested on has frustrated teachers and parents. The state participated in Smarter Balanced this spring but lawmakers have appropriated $7 million to develop a new state-based assessment plan.

“We are losing that that state-to-state comparability after this year, unfortunately,” Potter said. “But our Legislature has said we should have Missouri standards so that is the route we are taking.”

Aside from the defections, the exams have also experienced technical glitches and an opt-out movement that surfaced this spring. Results in Nevada, Montana and North Dakota were hit with widespread technical problems; Nevada counted last year’s scores a total loss.

In Oregon, slightly more than 95 percent of students took the exam, just making the federal requirement for participation. For black and special education students, as well as some districts, the requirement was not met, meaning the state could potentially lose federal funds.

Most states have not been able to release test scores before the start of classes, a delay that was expected in the exam’s first year, but nonetheless has been frustrating for some teachers and parents.

“From a high school senior’s perspective, it’s gotta be really tough,” said Renata Witte, president of the New Mexico PTA. “You want to get those college applications in and you need this information to complete them.”

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Associated Press writers Donna Gordon Blankinship in Seattle and Sally Ho in Las Vegas contributed to the report.

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Follow Christine Armario on Twitter: https://www.twitter.com/cearmario.
Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Black Press

Statement from the President of the National Association of Black Journalists on Press Ban

TEXAS METRO NEWS — The National Association of Black Journalists (NABJ) condemned President Donald Trump’s decision to deny access to MS NOW journalists and his threats against CNN and Politico due to unfavorable coverage. The NABJ stated that journalists hold power accountable for the American people, and government officials cannot grant or withhold access based on reporting they like or dislike.

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Statement from the President of the National Association of Black Journalists on Press Ban

NABJ condemns President Donald Trump’s decision to deny access to MS NOW journalists and his threat to exclude CNN and Politico because of coverage he dislikes. The role of journalists is to hold power accountable on behalf of the American people. Government officials cannot reward reporting they find favorable with access, or withhold access as punishment for journalists who have scrutinized or criticized them. This retaliation is a threat not only to the news organizations being targeted, but to every journalist working to report independently and without fear of government reprisal. The White House belongs to the American people, and they have a right to know what their government is doing. Journalists must be free to ask difficult questions and report the answers. A free and independent press is not a privilege granted at the discretion of any president. It is a cornerstone to a healthy and functioning democracy. The First Amendment can never be optional.

Based on reporting by Texas Metro News.



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Black Press

America’s Reading Crisis Demands More Than Concern. It Demands Action.

JACKSON ADVOCATE — A national literacy crisis is emerging as reading achievement continues to decline across the United States. Nearly 40% of fourth graders read below the basic level, and roughly one-third of eighth graders are below basic, marking the highest share ever recorded.

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Photo: iStockphoto / NNPA.
Photo: iStockphoto / NNPA.

By Marc H. Morial

National Urban League President & CEO

New York City’s troubling decline in reading scores, despite one of the most ambitious literacy reform efforts in the nation, is a wakeup call for the entire nation.

Across the country, reading achievement continues to decline. Nearly 40 percent of fourth graders read below the basic level and roughly a third of eighth graders are reading below basic, the highest share ever recorded.

Taken together, these numbers reveal a national literacy crisis that threatens economic opportunity, educational equity, and our nation’s future competitiveness.

Reading is not merely another subject in school. Reading is the foundation upon which all learning rests. A child who struggles to read struggles to learn history, science, mathematics, and civics. A young person who cannot effectively read and analyze complex information faces barriers to college completion, workforce success, and informed participation in our democracy.

That is why the growing literacy crisis is fundamentally an opportunity crisis. Behind every percentage point is a child whose future opportunities hang in the balance. Persistent achievement gaps mean that Black and Latino students continue to bear a disproportionate share of the consequences when reading instruction falls short. If we are serious about economic mobility and educational justice, literacy must be at the center of the conversation.

For more than two decades, many schools embraced Balanced Literacy approaches that sought to cultivate a love of reading by putting books in students’ hands and encouraging independent reading. The approach was well-intentioned, but too often foundational skills instruction, particularly phonics and decoding, suffered.

The evidence is increasingly clear that explicit, systematic instruction helps more children become successful readers. States and school districts that are embracing these principles deserve credit for moving in the right direction. But millions of students are already in middle school, high school, and even college struggling to read complicated texts, analyze difficult arguments, and complete entire books.

What is our plan for them?

Too many students arrive in high school lacking the reading stamina necessary to engage deeply with literature, history, or complex informational texts. College professors increasingly describe students who struggle with lengthy assignments that previous generations navigated more comfortably.

To be clear, Balanced Literacy alone cannot explain these trends. Increased screen time, constant digital distractions, shortened attention spans, and the dominance of algorithm-driven content all influence students’ reading habits and learning experiences.

Yet recognizing these factors cannot become an excuse for inaction.

Instead, it should compel us to think more broadly about literacy.

The challenge before us is not simply helping children sound out words. It is helping them develop the capacity to wrestle with complex ideas, sustain attention, evaluate evidence, and build knowledge through reading. It is helping them become informed citizens and lifelong learners.

And that requires a comprehensive, systemic strategy.

We need high-quality literacy instruction beginning in early childhood settings and extending throughout elementary school. We need to strengthen early intervention so that struggling readers receive support before learning gaps become entrenched. We must carefully examine the quality and effectiveness of programs serving our youngest learners, including Head Start and other early childhood initiatives.

At the same time, we need a national commitment to literacy recovery for older students. Districts and states should be developing evidence-based strategies that help adolescents strengthen comprehension, vocabulary, knowledge-building, and engagement with complex texts. Students who fell behind during the pandemic and those who continue to struggle deserve intensive support, not lowered expectations.

We should also have serious conversations about the role of technology in children’s lives. Restricting unnecessary screen exposure, particularly in the early grades, should be part of a broader effort to rebuild reading habits and attention spans that support learning.

More concerning than the decline in reading scores is the absence of a clear, large-scale strategy to address the growing crisis. Every year that a struggling reader falls further behind increases the likelihood that they will face lifelong educational and economic disadvantages.

The recent reading results from New York City are a warning. The national NAEP results are an even louder one. Together, they tell us that incremental change is not enough.

We know more about how children learn to read than ever before. We know that literacy is the gateway to opportunity. What remains to be seen is whether we have the collective will to act with the urgency this moment demands.

Our children cannot afford for us to wait.

Based on reporting by Jackson Advocate.



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Art

Peter Magubane: a Camera Against Apartheid

THE POSITIVE COMMUNITY — Peter Magubane, a pioneering South African photographer, dedicated his life to documenting the realities of apartheid. Born in 1932, Magubane began his career at Drum magazine in 1954, initially as a driver before becoming a photographer.

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Peter Magubane: a Camera Against Apartheid

Peter Magubane was more than a photographer. He was a witness, storyteller, historian and courageous chronicler of one of the most turbulent periods in South African history. Born on January 18, 1932, in Vrededorp, Johannesburg, and raised in Sophiatown, Magubane discovered photography as a young boy after receiving a Kodak Brownie camera. That simple camera would eventually become his instrument for documenting the lives, struggles and determination of Black South Africans. He died on January 1, 2024, at the age of 91, leaving behind one of the most important photographic archives of South Africa’s apartheid era.

Magubane’s professional journey began at Drum magazine in 1954. He initially worked as a driver and messenger, but his ambition was to become a photographer. Under the mentorship of Drum’s legendary chief photographer Jürgen Schadeberg, Magubane developed his skills and began photographing major political and social events. His first significant assignment involved covering the 1955 African National Congress convention. From that point forward, photography became his way of documenting a country undergoing enormous change.

The South Africa that Magubane photographed was governed by apartheid, a system that legally enforced racial segregation and discrimination. For Black South Africans, everyday life was shaped by restrictions on where they could live, work and travel. Magubane did not limit himself to photographing politicians or famous leaders. He photographed ordinary people—children, workers, families and communities—giving the outside world a visual record of what apartheid meant in everyday life.

One of the defining moments of Magubane’s career came in 1960, when he photographed the aftermath of the Sharpeville Massacre. His photographs helped bring international attention to the violence surrounding resistance to apartheid. He also photographed the 1956 women’s anti-pass march, the Rivonia Trial involving Nelson Mandela and other activists, and numerous other events that became part of South Africa’s historical record.

Magubane paid an enormous personal price for his work. In 1969, he was arrested while photographing protesters outside Pretoria Central Prison. He was subsequently held in solitary confinement for 586 days. After his release, the apartheid government placed him under a banning order that severely restricted his ability to work and move freely. Yet the restrictions did not convince him to abandon photography. Instead, they demonstrated just how powerful the authorities believed his photographs could be.

In 1976, Magubane documented the Soweto Uprising, when thousands of Black students protested against the apartheid government’s education policies. His photographs captured young people confronting police violence and became some of the most internationally recognized images of the uprising. Despite the danger, Magubane continued photographing what was happening around him. His work transformed individual moments of protest into permanent historical evidence that could not easily be erased.

His creativity was matched by his determination to get the picture. Because authorities restricted photographers and attempted to prevent journalists from documenting certain events, Magubane sometimes concealed his camera in unusual places, including a hollowed-out Bible, bread and other objects. These methods allowed him to continue working when openly carrying a camera could attract police attention. His photographs demonstrated that documentary photography sometimes requires not only technical ability but extraordinary courage and resourcefulness.

After Nelson Mandela was released from prison in 1990, Magubane entered another important chapter of his career. He became Mandela’s official photographer and documented the transition toward democracy, including significant moments surrounding South Africa’s first democratic election and the Truth and Reconciliation Commission. The photographer who had spent decades documenting resistance now had the opportunity to photograph a country moving toward a new political era.

Magubane’s legacy extends far beyond the individual photographs he made. He published numerous books, exhibited internationally and received major honors, including an honorary Doctor of Literature from the University of Cape Town in 2010. His photographs remain part of the historical record because they show not only the brutality of apartheid but also the humanity, resilience and determination of the people who lived through it.

Peter Magubane ultimately demonstrated the extraordinary power of photography. He understood that a photograph can preserve a moment long after the people who witnessed it are gone. His camera recorded injustice, resistance, suffering, courage and eventually freedom. For photographers today, his life offers an enduring lesson: photography is not simply about making beautiful pictures—it can also be about seeing clearly, standing close to history and making sure that important stories are never forgotten. Magubane’s photographs gave South Africa a visual memory, and his life’s work reminds every photographer that sometimes the most important picture is the one that history needs someone brave enough to make.

Based on reporting by The Positive Community.



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Black History

HBCU Leaders, Corporate Partners Convene in D.C. to Strengthen Support for Black Colleges’ Athletic Programs

COLUMBUS TIMES — HBCU athletic conference commissioners, university presidents, and corporate leaders gathered in Washington on Tuesday, September 15, for the Salute to HBCU Sports Leadership Reception. This invitation-only event, hosted at Gensler’s K Street office, aimed to deepen investment in historically Black colleges and universities.

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HBCU Leaders, Corporate Partners Convene in D.C. to Strengthen Support for Black Colleges' Athletic Programs
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Commissioners from HBCU athletic conferences joined university presidents and corporate leaders in Washington on Tuesday, Sept. 15, for the Salute to HBCU Sports Leadership Reception — an invitation-only gathering aimed at deepening investment in historically Black colleges and universities.

Hosted at Gensler’s K Street office, the evening brought together conference commissioners, campus presidents, and executives from sports, media and design organizations under the theme “Building Partnerships. Celebrating Excellence. Advancing HBCUs.” Gensler highlighted its partnership with Paxton Baker on the event in a post on Instagram, showcasing the room full of HBCU presidents and conference leaders.

Five Conferences, One Room

Commissioners from four NCAA conferences and one NAIA conference were on hand, representing institutions that compete across Division I, Division II and the NAIA:

Anthony Holloman — Southern Intercollegiate Athletic Conference Charles McClelland — Southwestern Athletic Conference Jacqie McWilliams Parker — Central Intercollegiate Athletic Association Sonja Stills — Mid-Eastern Athletic Conference Kiki Baker Barnes — HBCU Athletic Conference

Their presence linked leadership from across the HBCU athletics landscape with campus administrators and organizations working in event management, design and media.

Presidents and Black Press Leadership in the Room

Among the university presidents in attendance were Prairie View A&M’s Tomikia P. LeGrande and Bowie State’s Aminta H. Breaux.

LeGrande’s appearance came just days after the Thurgood Marshall College Fund named her the recipient of its Educational Leadership Award, as announced by Prairie View A&M. She was honored at TMCF’s 39th Anniversary Gala on Sept. 12 in Washington. LeGrande has served as Prairie View A&M’s ninth president since June 2023.

Breaux, who has led Bowie State since July 2017, previously chaired the CIAA’s board of directors, according to her university biography.

Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association, also attended — fitting, given the NNPA’s role as one of the reception’s presenting partners. Chavis and HBCU GO’s Lawrencia Moten conducted two 30-minute interview sessions with the conference commissioners, covering topics ranging from the NIL era to conference growth and the experience of leading HBCU athletics, according to HBCU GO President Curtis Symonds, who spoke with HBCU Legends about the sessions.

Corporate and Institutional Partners

Five organizations presented the reception together:

Gensler — the architecture and design firm that hosted the event Events DC — the District’s convention and sports authority USA Track & Field — the sport’s national governing body National Newspaper Publishers Association — representing Black newspaper publishers HBCU GO — the network dedicated to HBCU sports and culture

That mix of partners pointed to a range of possible collaborations ahead, from athletic facilities and event operations to sports programming and media coverage.

Building Beyond the Scoreboard

What stood out most was the mix of people in the room — conference commissioners setting strategy for their leagues, university presidents shaping institutional priorities, and corporate partners bringing resources and expertise from multiple industries.

With college athletics undergoing rapid change, particularly for HBCUs navigating the NIL era and shifting conference dynamics, the reception offered a venue for candid conversation and relationship-building. Its underlying purpose went beyond athletics: using sports as an entry point to broader opportunities in education, workforce development and economic growth for HBCUs.

Based on reporting by Columbus Times.



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Black History

At CBCF Conference, a Panel Asks What Black Public Figures Owe the People Who Follow Them

COLUMBUS TIMES — The Congressional Black Caucus Foundation’s Annual Legislative Conference featured a panel titled “Platforms & Purpose: A Conversation With Black Men Leveraging Their Reach.” Actor and activist Kendrick Sampson, Rep. Jasmine Crockett, media personality Jason Lee, singer Eric Benét, and rapper Yung Joc discussed how public figures can translate influence into real-world change.

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At CBCF Conference, a Panel Asks What Black Public Figures Owe the People Who Follow Them
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WASHINGTON — Among the more than 100 policy forums and brain trusts at this year’s Congressional Black Caucus Foundation Annual Legislative Conference was a conversation about influence itself: who has it, and what they do with it.

"Platforms & Purpose: A Conversation With Black Men Leveraging Their Reach" brought together actor and activist Kendrick Sampson, Rep. Jasmine Crockett, media personality Jason Lee, singer Eric Benét and rapper and radio host Yung Joc. The session looked at how entertainers, creators and elected officials can turn public attention into real-world change.

The panel took place at the 55th Annual Legislative Conference, a five-day event in Washington that began Wednesday. This year’s theme is "Rooted, Ready & Rising," and the conference coincides with the CBC Foundation’s 50th anniversary. CBCF President and CEO Nicole Austin-Hillery has said the gathering is meant to "combine celebration with purpose," while taking up issues including voting rights, economic opportunity, education, health disparities and criminal justice.

That mix of celebrity and policy is a long-running feature of the conference, which brings lawmakers, advocates, entrepreneurs, students and entertainers into the same rooms. The panel’s premise reflects a broader question as creators reach audiences that rival traditional media.

A career built on both stage and street

Sampson is a natural fit for that conversation. The Houston native is known for television and film work, including HBO’s Insecure, and for his activism off screen. He co-founded BLD PWR, a 501(c)(3) nonprofit that combines entertainment, education and activism.

The organization says its mission is to "reimagine and realize the liberated future we know our people deserve." It works to mobilize entertainment-industry figures and organize communities around racial, gender, immigration, economic and environmental justice, mental health and wellness, and opposition to state violence. BLD PWR emphasizes storytelling and community healing, and it centers the voices of Black, Indigenous and other marginalized communities.

What to watch

The conference runs through Sunday at the Walter E. Washington Convention Center. Details on sessions and registration are available through the CBC Foundation.

Based on reporting by Columbus Times.



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Black Press

Clickbait: the Toll of a Bad Headline

SOUTHERN UNIVERSITY – SOUTHERNDIGEST — Southern University is widely known for its Human Jukebox, a celebrated part of HBCU culture. However, the university also boasts a highly-ranked nursing school, recognized by Nurse.org as the best in the U.S. for two consecutive years, with a 100% first-time pass rate on a national certification exam in 2025.

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Photo courtesy Southern University SouthernDigest.
Photo courtesy Southern University SouthernDigest.

Ask someone outside of Louisiana what they know about Southern University, and there is a good chance the conversation will eventually lead to HBCU culture and the Human Jukebox. And rightfully so. The Human Jukebox has earned its reputation through generations of hard work, discipline and excellence. It represents more than halftime entertainment; it is part of the heart of Southern University and HBCU culture. But after the Jukebox, what comes next? That is where Southern has a public relations problem.

Southern University is home to a nursing school that was named Best Nursing School in the United States by Nurse.org for the second consecutive year in 2026. The program also reported a 100% first-time pass rate on the 2025 American Academy of Nurse Practitioners certification examination. Accomplishments like those should be just as inseparable from Southern’s name as its band and culture.

Instead, Southern’s positive story is too often forced to compete with another narrative: housing shortages, unanswered questions, aging infrastructure, power outages and the familiar feeling among students that something else has gone wrong. The recent power outages made that especially difficult to ignore.

Southern lost power on Sept. 1, forcing classes to be canceled. Days later, another outage affected campus operations, eventually leading the university to close campus for multiple days and shift classes remotely. Students told local news stations about losing food, struggling without air conditioning and Wi-Fi, and trying to keep up with schoolwork while the campus dealt with electrical problems. Watching frustrated students explain their experiences to local reporters made me ask a simple question: Is this bad PR? At first, I thought the answer was obvious. Communication during the outage felt too slow. Students wanted to know when power would return, whether classes would continue and when campus life would return to normal. When information is limited, rumors fill the gap. One person says the power is back. Someone else says it went back out. Students begin relying on each other before they rely on the institution. But learning more about what happens behind the scenes complicated my original opinion.

The people responsible for communicating cannot simply release whatever information is circulating. They may be waiting on utility companies, facilities officials, emergency management or university leadership to confirm what is actually happening. Publishing an estimate that turns out to be wrong can create even more confusion. That does not mean communication should stop.

There is a difference between saying, “We don’t know,” and saying nothing. Even when there is no new information, students can still be told that there is no new information. An update saying officials are still waiting for confirmation, explaining what is currently known and telling students when to expect another update creates something extremely important during a crisis: certainty about the communication process, even when there is uncertainty about the situation itself.

But the more I thought about “Bad PR?” the more I realized Southern’s problem is bigger than how quickly an email goes out. Public relations cannot turn the electricity back on. It cannot build a residence hall overnight. It cannot make every office answer its phone. It cannot win a football game. At some point, an institution’s reputation has to be supported by the institution itself.

Southern entered Fall 2026 with campus housing completely occupied and its housing waitlist at capacity. The university is responding by moving forward with new housing that is expected to add approximately 850 beds. That investment matters. But it also represents a larger pattern Southern cannot afford to continue: waiting until a problem becomes part of the student experience before the solution becomes visible. Southern cannot continuously rely on the resilience of its students as part of its operating model.

There is almost a collective “struggle bus” mentality that can develop on campus. Something is broken. Something is delayed. Another office is not answering. Another unexpected problem appears. But at least we are still here, getting our education and figuring it out. Southern certainly develops character. But students should not have to develop character by constantly learning to navigate problems that an evolving university should be working to eliminate.

That is especially important because Southern does not exist in isolation. Across Baton Rouge sits LSU, one of the most recognizable universities in the state. Comparisons between the two institutions are almost inevitable, whether those comparisons are fair or not. Southern should not try to become LSU. It should become the strongest possible version of Southern.

There is something different about attending an HBCU. There is value in entering classrooms where students who look like you can be recognized for their intelligence without first having to prove that they belong there. There is value in being surrounded by people who may come from completely different backgrounds while sharing an experience rooted in Black history, culture and achievement. Southern has that. It has legacy. It has culture. It has nationally recognized programs. It has students worth celebrating. It has one of the most recognizable bands in college culture. The problem is not that Southern lacks a brand. Southern’s problem is keeping that legacy intact while building an institution capable of carrying it into the future. Construction around campus shows that change is happening. New housing is coming. Infrastructure is being addressed. But physical construction cannot be the only visible evidence of progress. Students should be able to experience that evolution in customer service, communication, technology, facilities and the everyday systems they depend on.

The Human Jukebox does not need less recognition. The rest of Southern needs to reach the same standard of excellence that makes the Jukebox so easy to celebrate. If Southern wants to control its narrative nationally, the answer cannot simply be better marketing whenever something goes wrong. Southern already has the story.

The nursing students achieving nationally recognized results are part of the story. The students earning degrees are part of the story. The culture is part of the story. The Jukebox is part of the story. The history and generations of alumni are part of the story.

But so are the outages, housing frustrations and institutional problems students experience. Public relations can decide how a story is communicated, but it cannot permanently separate reputation from reality. Maybe Southern does not have a “bad PR” problem after all. Maybe Southern has an institution with an incredibly strong brand that is sometimes being asked to carry more weight than it should. If Southern truly wants to control its narrative, that work cannot begin and end with a press release. It has to begin within.

Based on reporting by Southern University – SouthernDIGEST.



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