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2014 Audi TDI Efficiency Challenge, Panel Discussion

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All You Want To Know About TDI
2014 Audi TDI Efficiency Challenge.
Audi addresses consumer assumptions about clean diesel and government policies that affect the technology’s competitive balance, even as some analysts predict clean diesel will make up 8-10% of U.S. light vehicle sales by 2020. An evening panel, made up of leading outside analysts, industry experts in the technology and Audi government relations executives, explore what lies ahead for clean diesel. You get an opportunity to drill deeper into diesel issues from panelists and moderator. August 21-22, 2013
Panelists:
Brett Smith
Co-director | Center for Automotive Research
Brett Smith is the co-director, Manufacturing, Engineering & Technology Group at the Center for Automotive Research (CAR). He joined CAR in 2000 after 12 years at the University of Michigan’s Office for the Study of Automotive Transportation (OSAT). Much of Mr. Smith’s work has involved advanced powertrain technology. He also worked with the National Institute of Standards and Technology to begin the development of a Roadmap for the High Volume Manufacture of Fuel Cells and authored a report for Argonne National Laboratory on an analysis of vehicle fuel efficiency.
Bruce Belzowski
Assistant Research Scientist, Automotive Analysis | University of Michigan Transportation Research Institute
Bruce M. Belzowski is an assistant research scientist in Automotive Analysis.. Prior to joining UMTRI, Belzowski worked for U-M’s Institute for Social Research and for R.L. Polk, where he was responsible for developing models of new car purchases and aftermarket spending. He recently co-authored an UMTRI study that concluded that drivers of diesel vehicles can save thousands of dollars in total ownership costs compared to similar gasoline vehicles. He has authored research reports focusing on a variety of automotive topics including product development, manufacturer-supplier-dealer relations and globalization.
Andreas Sambel
Director of Marketing and Business Excellence | Bosch Diesel Systems North America
Andreas Sambel is director of marketing, Diesel Systems North America, Robert Bosch LLC, where he is responsible for strategic and operational marketing activities for the company’s North American diesel group. He also serves as the Deployment of Business Excellence Champion for North America. An engineer who joined Bosch in 2003 as a launch manager for Diesel Systems, Sambel has held various positions, including director of sales, where he led the customer accounts in the Americas, and program manager, where he oversaw a customer project for the production launch of fuel injection systems with piezo injectors.
Anna Schneider
Vice President, Industry & Government Relations | Audi / Volkswagen Group of America
Anna Schneider is responsible for the development of the company’s legislative and public affairs priorities, and leads all advocacy efforts at the federal and state level. Active in leadership positions in several trade associations and chambers of commerce, promotes and builds awareness among key audiences in Washington and in the states of the Volkswagen Group’s environmental stewardship and safety innovations. Previously she was vice president over government relations at Toyota Motor North America and executive director, government relations at Mitsubishi Motors North America.
Jeff Nussbaum
Speechwriter
Vice President Joe Biden, 2012+ 2008 Democratic National Conventions
Jeff served as Vice President Joe Biden’s speechwriter during the 2012 presidential campaign and managed the speeches presented during the 2012 Democratic National Convention. He directed speechwriting during the 2008 Democratic convention and served as senior speechwriter in the Gore-Lieberman campaign. In addition, Jeff was co-author and collaborator with James Carville on the 2003 bestseller Had Enough? And he collaborated with Senator Bob Graham on his book Intelligence Matters.
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2026 Lucid Air Grand Touring Review — Is This $136K EV Sedan Worth It?

AUTONETWORK ON BLACKPRESSUSA — Finished in Stellar White Metallic with the Tahoe Grand Touring interior, this Lucid makes a strong first impression. The shape is sleek and low, but it still feels elegant instead of trying too hard. Features like soft-close doors, powered illuminated door handles, 20-inch Aero Lite wheels, and the Glass Canopy Roof help the car feel expensive before you even start it.

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The 2026 Lucid Air Grand Touring is the kind of luxury EV that makes people stop and ask a simple question: Is this really better than a Tesla Model S, Mercedes EQS, or BMW i7? At $136,150, it has to do more than look futuristic. It has to feel special every time you get in it.

Finished in Stellar White Metallic with the Tahoe Grand Touring interior, this Lucid makes a strong first impression. The shape is sleek and low, yet it still feels elegant rather than trying too hard. Features like soft-close doors, powered illuminated door handles, 20-inch Aero Lite wheels, and the Glass Canopy Roof help the car feel expensive before you even start it.

Inside is where the Air Grand Touring really makes its case. The 34-inch Glass Cockpit Display and retractable Pilot Panel screen give the cabin a clean, modern look that still feels different from other EVs. The Tahoe Extended Leather and Lucid Black Alcantara headliner lifts the sense of occasion, and the front seats are a highlight. They are 20-way power-adjustable, heated, ventilated, and include massage. That matters because luxury buyers at this price expect comfort first.

Rear passengers are not ignored either. You get 5-zone heated rear seating, a rear center console display, and power rear and rear side window sunshades. Add in the Surreal Sound Pro system with 21 speakers, and the Air feels like a true long-distance luxury sedan.

Lucid also gives this car serious EV hardware. The dual-motor all-wheel-drive system, 900V+ charging architecture, and Wunderbox onboard charger are big talking points. Buyers in this segment care about range, charging speed, and everyday ease, not just raw performance. That is where the Lucid continues to stand out.

On the technology side, the Air Grand Touring includes DreamDrive Premium, with 3D Surround View Monitoring, Blind Spot Warning, Automatic Park In and Out, Automatic Emergency Braking, and a Driver Monitoring System with distracted and drowsy driver alerts. This one also has DreamDrive Pro, which adds future-capable ADAS hardware.

There are still some real-world annoyances. Based on your notes, the windshield wiper control is hard to find and use, and that matters more than people think in a high-tech car. When controls become less intuitive, even a beautiful interior can feel frustrating.

Still, the 2026 Lucid Air Grand Touring succeeds where it matters most. It feels luxurious, advanced, comfortable, and thoughtfully engineered. For buyers who want an EV sedan that feels truly premium and less common than the usual choices, this Lucid makes a very strong case.


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