Sports
NBA: The Association Gets What They REALLY Want For Christmas
There is a song by Lil Jon that goes something like this:
“Having a party on Christmas Eve
And I got a whole lot of Christmas glee
Whole lotta gifts I’d like to receive
And you know all year I been planting them seeds (Oh, yeah)
Everybody in here VIP”

Shamea Morton hosts during an NBA game between the Chicago Bulls and the Atlanta Hawks on December 23, 2025 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/BlackPressUSA)
While NBA fans won’t watch the games inside a nightclub’s VIP section, their five game schedule pairs well with egg nog, your red plastic cup, and your dinner plate! Even though the NFL has shoved their way onto the couch by hosting games on Christmas Day, this year, the NBA will have the upper hand as far as relevant games are concerned.
One word of caution for those watching the NBA for the first time on Christmas Day: this league can be very dramatic!
Cleveland Cavaliers vs. New York Knicks (12 p.m.)
The New York Knicks enter Christmas Day looking like legitimate title contenders, while the Cleveland Cavaliers are still searching for consistency. Despite boasting a massive $242.3 million payroll and operating deep into the second apron, Cleveland sits at an underwhelming 17–14.
Back-to-back wins over the Hornets and Pelicans offer a glimmer of hope, but questions remain about whether the Cavaliers can climb out of mediocrity and justify their championship expectations.
San Antonio Spurs vs. Oklahoma City Thunder (2:30 p.m.)
From a pure basketball standpoint, this matchup may steal the show. It embodies everything fans love about Christmas Day hoops—rising rivalries, elite young talent, and an exciting pace.
Oklahoma City’s Shai Gilgeous-Alexander and San Antonio’s Victor Wembanyama headline the action as two of the league’s most electrifying stars. The Spurs recently stunned the reigning champions with a 20-point victory, powered by strong performances from Stephon Castle, Keldon Johnson, and veteran Harrison Barnes. Expect fireworks.
Dallas Mavericks vs. Golden State Warriors (5 p.m.)
Dallas rookie Cooper Flagg is beginning to look comfortable at the NBA level, posting efficient shooting numbers and well-rounded production. Even without Kyrie Irving, who continues his recovery from a torn ACL, the Mavericks remain firmly in the Western Conference play-in conversation.
Golden State, meanwhile, leans heavily on Stephen Curry’s brilliance. While Curry remains must-watch television, the supporting cast has struggled. Despite ranking near the top in defensive efficiency, the Warriors are struggling with transition defense, second-chance opportunities, and points off turnovers—areas that continue to haunt them.
Houston Rockets vs. Los Angeles Lakers (8 p.m.)

LeBron James greets 2 Chainz after an NBA game between the Los Angeles Lakers and the Atlanta Hawks on Friday, December 30, 2022 at State Farm Arena. (Photo Courtesy: Itoro N. Umontuen)
LeBron James may not love giving up Christmas Day with his family, but the NBA still centers its holiday spotlight around the 40-year-old icon—possibly in his final season.
James acknowledged the sacrifice, balancing tradition with personal preference, but remains committed to delivering on the league’s biggest stage.
“I’d much rather be at home with my family,” James said. “But I mean, it’s the game, it’s the game I love. It’s the game I watched when I was a kid on Christmas Day, watching a lot of the greatest play the game on Christmas. It’s always been an honor to play it. Obviously, I’m gonna be completely honest, I would like to be home on the couch with my family all throughout the day. But my number is called — our number is called, so we have to go out and perform and I look forward to it.”
Across from him stands Kevin Durant, another generational scorer who continues to etch his name into the history books. Recently surpassing Hakeem Olajuwon on the all-time field goals made list, Durant’s offensive brilliance remains undeniable.
Minnesota Timberwolves vs. Denver Nuggets (10:30 p.m.)
The nightcap revisits one of last season’s most compelling playoff battles. Minnesota enters rolling, winning 10 of its last 12 games behind dominant efforts from Anthony Edwards, Julius Randle, and Rudy Gobert.
Denver, on the other hand, struggled defensively in its most recent outing, allowing Cooper Flagg to post a near triple-double for the Mavericks.
The other is an offensive tactician. To close out Christmas Day, they’ll meet, as Anthony Edwards’ Wolves visit Nikola Jokić’s Nuggets.
Edwards and Jokić offer contrasting yet highly effective styles. Minnesota currently has the the upper hand in this budding rivalry, winning the teams’ 2024 Western Conference semifinals matchup in seven games before sweeping last year’s regular-season series.
With both teams once again positioned near the top of the conference, this late-night clash could serve as a sneak preview of another postseason showdown.

Anthony Edwards greets his grandfather, Ben Edwards, before an NBA game between the Minnesota Timberwolves and the Atlanta Hawks on Monday, December 23, 2024 at State Farm Arena in Atlanta, Georgia. (Photo Courtesy: Itoro N. Umontuen)
Off the Court: The NBA’s Christmas Business Boom 📈
Beyond the hardwood, Christmas Day is a massive win for the league financially. According to Sports Business Journal, Disney Ad Sales completely sold out ad inventory for NBA games airing on ESPN and ABC.
Even with the NFL hosting games across Netflix and Prime Video, NBA advertiser revenue jumped 18% year-over-year. Nearly two-thirds of returning sponsors increased their spending, while 37 new brands joined the Christmas lineup for 2025.
In total, 84 brands across 40 categories are advertising throughout the day, and all commercial slots during “Inside the NBA” and “NBA Tip-Off” are also sold out.
Business, as they say, is booming.
The verdict
Remember when I said the NFL shoved their way onto the couch during Christmas? This Christmas, the Shield will receive their commurpens as the NBA will get first dibs once again! Don’t give into the urge to watch the mediocre Dallas Cowboys, Washington Commanders, and Minnesota Vikings! The Kansas City Chiefs have had two quarterbacks shred their ACLs in two weeks. They are out of the playoffs. Sure, the Detroit Lions are competitive and the Denver Broncos are playing outstanding football. But, you have better things to do with your time on this Christmas!
Black Press
NCCU Ramping up for the 89th Ultimate Homecoming Experience
NORTH CAROLINA CENTRAL UNIVERSITY – CAMPUS ECHO — N.C. Central University is preparing for its 89th Ultimate Homecoming Experience, a week-long celebration. Thousands of students, family, friends, and alumni are expected to gather on campus for festivities including the Homecoming Countdown, parade, Miss and Mister NCCU Coronation, concerts, and the football game.
This Saturday N.C. Central University will kick off its 89th Ultimate Homecoming Experience — a week-long celebration bringing thousands of students, family, friends and alumni to campus.
This year’s festivities include the Homecoming Countdown, parade, Miss and Mister NCCU Coronation, concerts and the football game.
The number of visitors to the football game on Saturday, Oct. 10 is expected to reach at least 10,000 — O’Kelly Riddick Stadium’s capacity, with NCCU’s recent enrollment increase of more than 10,000 students.
The Eagles will face William & Mary after playing against the Campbell University’s Fighting Camels on Oct 3.
Students are already expressing excitement for the upcoming festivities.
“I’m excited for homecoming because I can meet alumni and go outside and party with my fellow eagles,” Digital Filmmaking junior Rhese Gardner said. “I’m also really looking forward to the Greek Bowl because there’s a lot going on.”
He added that even though he’s disappointed this semester’s Oil Spill was canceled, he’s still excited for the other events like the parade and concerts.
Here is a list of the week’s on-campus events:
- Oct. 3 – Homecoming Countdown
- Oct. 4 – Gospel Concert
- Oct. 5 – Coronation of Miss and Mister NCCU
- Oct. 6 – 10:40 Break
- Oct. 6 – Homecoming Experience Showcase
- Oct. 7 – Fried Chicken Wednesday
- Oct. 7 – Festival Block Party
- Oct. 7 – Late Night Breakfast
- Oct. 8 – Back to the Nest Young Alumni Mixer
- Oct. 8 – Old School Greek Stroll Off
- Oct. 8 – Hip-Hop Concert
- Oct. 9 – Step Show
- Oct. 10 – Football Game
The post NCCU ramping up for the 89th Ultimate Homecoming Experience first appeared on Campus Echo Online.
Based on reporting by North Carolina Central University – Campus Echo.
Black Press
Jaguars Do Better: Top of Ladder or Resting at the Bottom
SOUTHERN UNIVERSITY – SOUTHERNDIGEST — Southern University received a No. 48 ranking in the U.S. News annual HBCU rankings for 2027, tying with Bethune-Cookman University, Philander Smith College, Savannah State University, Stillman College, and West Virginia State University.
On September 22, U.S. News released its annual HBCU rankings for 2027. Southern University was ranked No. 48, tying with Bethune-Cookman University, Philander Smith College, Savannah State University, Stillman College, and West Virginia State University. When I first saw the ranking, I had mixed feelings about where Southern was ranked. Did I feel like Southern needed to be ranked No. 48? Yes and no. On one hand, I understand how the university received that ranking based on the factors U.S. News uses for their rankings. On the other hand, when I look at some of the other schools that ranked higher than Southern, in my humble opinion, we should have been ranked higher.
To understand why Southern was ranked No. 48, it is important to look at the factors U.S. News uses for their rankings. The rankings consider graduation rates, freshman retention rates, financial resources, faculty information, peer assessments, and student outcomes after graduation. I understand why these factors matter because they can indicate how well a university supports its students, prepares them for life after college, and how students can benefit from attending that institution.
One of the biggest factors affecting our ranking is our graduation rate. The graduation rate measures how many first-time, full-time, degree-seeking students complete their degree within four years. Based on my research, the newest official data available from Southern lists the four-year graduation rate at about 10%. Even though that number is concerning, I believe that number needs more context. Some of Southern’s major programs, including Engineering, can take students five years to complete because of their demanding requirements and how their degree flowcharts are set up. So, while the four-year graduation rate is something Southern needs to improve, I don’t think it tells the whole story of how long it takes every Southern student to graduate.
Another issue is admissions. Southern University talks frequently about the “Southern Standard,” but I think there needs to be more consistency between the standard we expect and the students we admit. Southern should continue providing the opportunities it already provides, but I also believe the university should try to recruit more students who have already shown that they can uphold a certain academic, personal, and professional standard. Additionally, students who are admitted should receive the support and resources they need to succeed.
Overall, I understand why Southern was ranked No. 48, but in my opinion, we could and should be higher. The ranking shows areas where Southern needs to improve, but it should not define the university as a whole. Instead, it should encourage Southern to look at admissions, student support, graduation rates, career opportunities, and whether every major receives the attention it deserves. Southern is more than just a number, but if we want that number to change, we have to be willing to look honestly at what is behind it, including making sure that strong programs like Nursing and Engineering continue to provide opportunities while majors such as Agriculture, Criminal Justice, Education, and Social Sciences receive the same attention and opportunities for their students. At the end of the day, the goal should not only be to move up in the rankings, but to ensure every student at Southern has the support, accessibility to opportunities, and resources they need to succeed, not only while attending Southern, but in their future post graduation careers.
Based on reporting by Southern University – SouthernDIGEST.
Sports
NFL: Bryce Young is Proving “Patience is a Virtue”
Bryce Young threw for 329 yards and two TDs as the Panthers beat the Lions 32-26 on Sunday Night Football. Is an MVP candidate emerging?
Romans 12:12 says, “Rejoice in hope, be patient in tribulation, be constant in prayer.” On Sunday night, the Carolina Panthers proved patience pays. Quarterback Bryce Young threw for 329 yards and two touchdowns as the Panthers defeated the Detroit Lions 32-26 during NBC Sports’ Sunday Night Football, the first time the Panthers were featured since 2015. And for large portions of that game, the score did not accurately indicate how dominant Bryce actually was.
Young was in total control. Calm. Decisive. Dialed in on every read. Detroit’s defense couldn’t stop a line of ants, and he shredded it anyway. It was the same point guard I photographed at Alabama not so long ago, only now with an NFL offense in his hands.
Tetairoa McMillan had 14 catches for 192 yards and two touchdowns. All the more remarkable considering Carolina was without Jalen Coker and Xavier Legette.
The numbers back it up. Through four games, Young has 1,268 yards, nine touchdowns, two interceptions, and a completion rate near 63%. Against Detroit, he hit 70%. He leads the league in passing first downs (63), completions of 10-plus yards (55), completions of 25-plus yards (13), and deep passing yards (321). His nine touchdown passes are tied for third.
So, is an MVP candidate emerging?
“Yeah, I heard it,” Young said. “In the moment, you’re just focusing on executing and trying to move the team. Obviously, a huge blessing, the support, and I mean the Bank tonight was electric. They caused some false starts. They made it hard on them, and when the Bank’s rocking like that, we take a lot of pride in that. So I’m super, super grateful for the fans.”
Yes, the Panthers have only faced the Bears, Falcons, Browns, and Lions. But Young is making the most of it. He’s building on what offensive coordinator Brad Izdik put in place: get the ball out on time and make the right read on every snap.
The critics have continually said of Young: he’s too short, he’s too light, he isn’t strong, he’s injury-prone, and he’s a bust. However, a quarterback in the NFL is only as good as the structure surrounding him. In four years, Young was sacked 128 times (including 10 this season). However, Young’s (and Carolina’s) perseverance is paying off.
During the bye week, Young and the Panthers will be reminded of Galatians 6:9. It says, “And let us not grow weary of doing good, for in due season we will reap, if we do not give up.”
Sports
WNBA Playoffs: DeWanna Bonner and Atlanta Dream dominate on defense, Win Game 1
ATLANTA — DeWanna Bonner scored 23 points, and Jordin Canada added 25 points as the Atlanta Dream defeated the New York Liberty 92-82 at State Farm Arena on Sunday afternoon. Defensive Player of the Year Angel Reese contributed 17 points, seven rebounds, four steals, and three blocks.
This victory marked Atlanta’s first semifinal win since 2018, leaving them the only undefeated team remaining in the postseason. The Dream are currently on an eight-game winning streak, dating back to the regular season. Bonner’s addition on August 27th provided crucial veteran leadership as they pursue a potential championship.
“DB got into us at halftime, I’ll just say that,” said guard Jordin Canada. “We knew we didn’t play our best in the first half. We just weren’t aggressive enough on the defensive end or the offensive end. We talked about a second-half surge and emphasized that the first three minutes of the second half would be really important, so we came out ready to go.”
The Dream capitalized on New York Liberty turnovers, scoring 32 points off them, including 16 in the third quarter.
“We tried to get her a couple of times, but it just never worked out,” said Dream head coach Karl Smesko, referring to Bonner. “I thought she was exactly what we needed. Not just because she is a veteran presence, but because she still plays like she did tonight. That was a huge performance. Whenever we needed a play, she made it.”
Meanwhile, New York’s Sabrina Ionescu scored 27 points. “They increased their defensive pressure, and we were driving into lanes without creating good outlets for our teammates,” said Ionescu. “We’ll review the film and understand that points off turnovers really matter, especially against a team that thrives on them.”
Atlanta’s Allisha Gray injured her hand in the first quarter but returned to the bench after her ring finger and pinkie were taped up.
Game 2 will take place back at State Farm Arena in Atlanta on Wednesday before the series moves to New York for Game 3 on Friday and, if necessary, Game 4 on Sunday.
- TaHina Pao Pao and members of the Atlanta Dream celebrate during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- The WNBA Playoffs logos are displayed during Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- DeWanna Bonner (24) attempts a shot during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese asks for an official review during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jordin Canada of the Atlanta Dream lays the ball up during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Alyssa Thomas walks off the court after Game 1 of the WNBA Semifinals between the New York Liberty and the Atlanta Dream on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- (Photo: Itoro N. Umontuen/Black Press USA)
- Yung Joc performs during halftime of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese walks to the defensive end of the floor during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- The WNBA logo is displayed during Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese initiates the offense during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese walks to the defensive end of the floor during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- The WNBA logo is displayed during Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jordin Canada of the Atlanta Dream drives the ballduring the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese signs autographs after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- A young Atlanta Hawks fan waves a rally towel during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Rhyne Howard of the Atlanta Dream signs autographs after Game 1 of the WNBA Semifinals between the New York Liberty and the Atlanta Dream on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese takes a selfie with a fan after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jonquil Jones and Angel Reese jump the ball starting Game 1 of the WNBA Semifinals on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Harry The Hawk performs during halftime of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jordin Canada of the Atlanta Dream lays the ball up during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- DeWanna Bonner (24) attempts a shot during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- DeWanna Bonner attempts a layup during the first half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Jonquel Jones is guarded by Angel Reese during the first half of Game 1 of the WNBA Semifinals on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd during the second half of Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese gestures to the crowd after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
- Angel Reese signs autographs after winning Game 1 of the WNBA Semifinals against the New York Liberty on October 4, 2026 at State Farm Arena in Atlanta, Georgia. (Photo: Itoro N. Umontuen/Black Press USA)
Sports
Angel Reese Wins 2026 WNBA Defensive Player of the Year
Angel Reese is the 2026 WNBA Defensive Player of the Year. See how the Atlanta Dream star’s rebounding records and elite defense earned the award.
Atlanta Dream star Angel Reese has been named the 2026 WNBA Defensive Player of the Year; the honor was announced Thursday afternoon. Reese edged out Golden State Valkyries guard Gabby Williams, who finished second with 20 votes. Las Vegas Aces standout A’ja Wilson placed third. Wilson won the award in 2022 and 2023, and last season she shared it with Minnesota Lynx forward Alanna Smith.
In her first season with the Dream, the three-time All-Star helped Atlanta reach the WNBA semifinals for the first time since 2018.
Reese said she wants her teammates to share in the moment. “I have the trophy, but I definitely want Jordin [Canada] and Rhyne [Howard] to sign it because I think they deserve it just as much as I do,” she said. “I’m grateful for Atlanta, I’m grateful for my teammates and my coaches and all the supporting staff that supports us. This is just the beginning.”
Reese Leads the WNBA in Defensive Win Shares
Reese’s defensive impact showed up across the board. She led the league in Defensive Win Shares (3.39) and ranked fourth in defensive rating (100.0). Atlanta gave up 7.9 fewer points per 100 possessions with her on the court, the biggest defensive on/off swing among Dream rotation players.
Defensive Rebounding Fuels Atlanta’s Defense
Reese also finished the possession. She grabbed 7.3 defensive rebounds per game, fourth-most in the league, and Atlanta held opponents to a league-low 9.5 second-chance points per game.
Record-Setting Rebounding Season
Her work on the glass produced a historic year. Reese became the first player in WNBA history to reach 500 rebounds in a season, and she set single-season records for total rebounds, offensive rebounds, and double-doubles. She also set the league’s single-game rebounding record with 26 boards.
The WNBA named her its Peak Performer as the league’s top rebounder. She also became the first Dream player to win Eastern Conference Player of the Week three weeks in a row.
Black Press
A Viral Moment with Purpose: Keep Your Head Up Gives Back
JACKSONVILLE FREE PRESS — An encouraging exchange between Jacksonville Editor Lynn Jones and Jaguars Coach Liam Coen quickly went viral, gaining national and international attention. The Jacksonville Free Press transformed this moment into an opportunity, creating “Keep Your Head Up” T-shirts.
What began as a few encouraging words to Jacksonville Jaguars Head Coach Liam Coen has grown into a community message – and a way to help nurture the next generation of journalists.
Earlier this year, Jacksonville Editor Lynn Jones offered spontaneous encouragement, telling him to ‘keep your head up’ and ‘keep it going.’ The exchange quickly went viral, gaining national and international attention across television sports programs, podcasts, social media and online video platforms.
The Jacksonville Free Press turned the unexpected attention into an opportunity to give back, creating “Keep Your Head Up” T-shirts inspired by Jones’ words. Hundreds of shirts have since been sold, with proceeds benefiting the Jacksonville Free Press Journalism Fund, which supports efforts to nurture, encourage and develop future journalists.
For Hammock and Bolden, the words extend beyond football. They said the message also serves as a reminder to their families to remain positive and keep moving forward through life’s victories and setbacks.
The shirts have allowed a fleeting viral moment to produce a more lasting impact. Proceeds from sales are helping support a fund focused on creating opportunities for aspiring journalists and encouraging young people to learn the importance of storytelling, community news and documenting history.
Based on reporting by Jacksonville Free Press.
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